By 2020, 44 zettabytes of digital data will exist, according to executives surveyed. This big data will have the biggest effect on customer relationships, product development, and operations. Over 70% of small and medium businesses believe big data can help them generate new customers, retain existing customers, segment marketing, and develop new products. One company introduced an insights program after building a research team to analyze local mobile trends.

3. 44 ZB of Digital Data by 2020
5%
Customer Relationships
Product Development
Operations
Supply Chain
Data-Focused Business
Fundamentally Changing Business
Areas in Which Big Data Will Have the Biggest Effect
According to Executives Worldwide:
IDC/EMC² 2014, Accenture 2014

4. 2/5 Generating Significant
Revenues with Data
73%
67%
44%
28%
31%
65%
New Customers
Retain Existing Customers
Segment Marketing
Find New Geographic Markets
Develop New Product
Improve the Customer Experience
How Do SMBs Think Data Can Help Grow Their Business (%)?
Teredata 2014, Constant Contact 2014

5. • Built a top tier research team
• Introduced ‘LSA Insights’
• Local Mobile Trends Study