The holistic marketing approach takes several strategies into consideration, such as: Integrated, Internal, Relationship and Social Responsibility.

1. Holistic Marketing
A Whole Business Strategy

2. Holistic Marketing:
Diagram-
Holistic
Marketing
Internal
Marketing
Integrated
Marketing
Socially
Responsible
Marketing
Relationship
Marketing
Marketing
Management
Other
Departments
Communications
Products &
Services
Channels
Ethics
Environment
Legal
Community
Customers
Channels
Partners
Compiled by author from source: slideshare.net

3. Holistic Marketing:
Internal Marketing-
A Unique Aspect of
the Holistic
Concept is The
Burden on Internal
Marketing
The Product is
Marketed
Internally
The Consumers,
Employees and
Managers Have to
Believe In What
They Say
This forces everyone to “think
customer”
The performance of the company is
marketed, this presents a good
corporate citizenship image
Customers indulge in a cultural and
ethical audit of corporations
Compiled by author from source: papers.ssrn.com

4. Holistic Marketing:
Case in Point-
™
 Consider Apple - Their Advertising
Strategy is Simple – A Sleek,
Modern Product that Works Faster
and Smarter
Internal Marketing Ensures That Internal
Staff Link With External Customers
Employees Uphold Apple Principles and
the Brand and are Purposely Recruited,
Trained And Retained
This Strategy is Carried Across all Aspects
of the Apple Brand
This Allows Apple to Charge Prices Above
Those of Their Competition and Dominate
the Hardware Market
Compiled by author from source: marketing-schools.org Image Source: Google Images

5. Holistic Marketing:
Integrated Marketing-
Centers Around a
Strong, Focused
Brand Image
Communicates
Through a Clear,
Consistent Voice
Maintains a
Consistent Look
and Feel Across
all Media
Utilizes
Traditional and
Digital Media for
Promotion
Stresses the
Importance of
Consistent,
Seamless, Multi-
Dimensional
Brand Experience
for the Consumer
Compiled by author from source: marketing-schools.org

6. Holistic Marketing:
Integrated Approach-
Advertising
Sales
Promotion
Public
Relations
Direct Marketing
Social Media  A mix of strategies and methods
designed to capture the attention
of the potential customer
 Retaining a customer costs five
times less than attracting a new
one
 Care is given to the costs and
benefits of the customer
perceived value
The Holistic
Approach To
Communication
Compiled by author from source: papers.ssrn.com

7. Holistic Marketing:
Case in Point-
Engagement
Exposure
Interaction
Relationships
They created an interactive technology filled
store they named “Heineken the City”
They made new “green” changes and advertised
the ways they were saving the planet
Heineken City was created to physically give
customers a place to experience the brand
They developed sponsorship programs with many
local businesses
They stepped up global presence, while
consistently portraying the brand and product
image
Brand Repositioning
Heineken
Focused
on Four
Main
Themes:
Compiled by author from source: tiffanybrown.wordpress.com - marketingteacher.com Image Source: Google Images

8. Holistic Marketing:
Socially Responsible Marketing-
Ethics: Social Responsibility:
Social
Responsibility
Considers the
Total Effect of
Your Practices on
Society
Ethics Focuses
on the
Marketing
Groups
Decisions
Compiled by author from source: cleverism.com Image Source: Google Images

9. Holistic Marketing:
Responsibility-
Socially
Responsible
Marketing is Taking
Moral Actions That
Encourage a
Positive Impact on
Stakeholders
Including:
Employees
Community
Consumers
Shareholders
Compiled by author from source: cleverism.com

10. Holistic Marketing:
Case in Point-
 Starbucks Introduced America to
The Rich Sensory Experience of
Coffee
Gave Comprehensive
Health Care to all its
Employees, Even
Temps
Offers “Bean Stock”
Financial Option,
Applied Fair Trade
Export Practices
Offered the World’s
First Recycled Cup;
While Promoting a
Literacy Program
Thus Retaining its
Passion For Coffee,
With a Sense of
Humanity
Compiled by author from sources: papers.ssrn.com Image Source: Google Images

11. Holistic Marketing:
Relationship Marketing-
Compiled by author from source: bizible.com Image Source: Google Images
Practices & Strategies Used by Companies
to Manage Customer Exchanges and Data
During the Customer Lifecycle
Helps Grow Business Relationships
With Customers, Assists in Customer
Retention and Driving Sales

12. Holistic Marketing:
Case in Point-
 The company measures its value by
performance based indicators and
two other factors
 It has been getting, keeping and
growing customers by connecting
strong bonds
Environmental
Impact
Social Impact
™
Compiled by author from source: papers.ssrn.com Image Source: Google Images

13. Contact Us for the Full Presentation:
Mediacontact USA Inc.
13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112
E: contact@mcusa.co
www.mediacontactusa.com

14. Sources Cited:
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http://easyonlinebooks.weebly.com/uploads/1/1/0/7/11075707/holistic_marketing_concept.eas
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http://smallbusiness.chron.com/business-ethics-improves-bottom-line-41036.html

15. Sources Cited:
 "Internal Marketing - Marketing Teacher." Marketing Teacher. N.p., 2014. Web. 29
Aug. 2016. http://www.marketingteacher.com/internal-marketing/
 "Internal Marketing | What Is Internal Marketing?" Internal Marketing | What Is
Internal Marketing? N.p., n.d. Web. 25 Aug. 2016. http://www.marketing-
schools.org/types-of-marketing/internal-marketing.html
 Kuriakose, Francis, Markets and Morality: Tracing the History and Evolution of Ethical
and Sustainable Marketing Practices (September 24, 2015). Available at
SSRN: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2664977
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 What is Social Branding: What Makes a Brand Social? http://idr.is/what-is-social-
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social-br/