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Disney

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Lorraine Alvares

Case study on Disney

Marketing
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Marketing Excellence
Founded in 1923
Disneyland, Southern California
After the death of the Disney brothers… Until…
Disney Renaissance
FAMILIES!
Disney’s Challenge What Next?
Video Games
Summary
Created by Lorraine Alvares, NIT Goa, during a marketing internship under the guidance of Prof. Sameer Mathur, IIM Lucknow.

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Disney