1. Evaluation Question 1
By Cara

2. Crowd shots
Example:
Crowd shots are often seen in a lot of mainstream music videos to show the
popularity of the artist. We tried to replicate this in our video.

3. Lip syncing
Example: Miley Cyrus – Wrecking Ball
Lip syncing is also very conventional of mainstream music videos, particularly
rap.

4. Black & white effect
Example: Kanye West - Mercy
We put our whole video in black and white, this is
also conventional of mainstream music videos. Jay-Z
and Kanye West are known for using the black and
white effect in their videos.

5. Lyrics on screen
Example: Kanye West – The Good Life
We also used lyrics on screen which is also used often in
many rap music videos. Again, artists such as Jay-Z and
Kanye west have been known to do this.

6. Example: Rihanna – What Now
Close-ups
Close-ups of the artist’s or subject’s face
are also very common of many
mainstream music videos, so we added
a few close-ups in our video.

7. Mirror effect
Example: Jay-Z ft. Kanye West – N*ggas in Paris
The mirror is another effect to be widely used in many
music videos, so we added the effect to our video too.

8. Green screen
Example: Marina & the Diamonds – I am not a Robot
The Green Screen is a modern piece of technology that is
now widely used in mainstream media, so we incorporated
it into our video.

9. Split-screen
Example: Roman Tomé - Mojo
The split-screen effect is less often
seen in mainstream music videos
but we felt that it worked for our
video, so we incorporated it.

10. Bright lights/strobe
Example: Jay-Z ft. Kanye West – N*ggas in Paris
Bright/strobe lighting is conventional of
mainstream music videos to keep viewers attention
and to add visual interest.

11. Dance
Example: Beyoncé – Single Ladies
Dance and/or movements and hand gestures
are used in almost all music videos usually to
help viewers connect with the rhythm of the
music.