1. Pre-Summit Workshop
14 September 2015
Summit
15 & 16 September 2015
Post-Summit Workshop
17 September 2015
Mercure Sydney
EXPLORE
Cultivating Capacity for Career Progression and Leadership
Success in the Constantly Evolving Media, Communications
and Digital Landscape
Inspiring stories from outstanding
female leaders in media and
communication
EARLY BIRD DISCOUNTS
Book & Pay by 3 June 2015 to
receive an additional Value Plus Discount!
Phone: +61 2 8239 9700
Fax: +61 2 8239 9777
www.liquidlearning.com.au
Booking Code - P
Mastering essential business
acumen and leadership capability to
lead in a demanding industry
Practical strategies for effective career
transitioning and advancement
Embracing, managing and
being inspired by change - The
key to future success in media,
communications and digital
The 3rd Women in Media
and Communications
Leadership Summit 2015
Natarsha Belling Presenter
Network Ten
FEATURED SPEAKERS
Elizabeth Minogue National Director, Multiply Integration
and Content Partnerships
Multi Channel Network (MCN)
Bernadette Murdoch Head of Communications,
Australasia
GlaxoSmithKline (GSK)
Caoimhe Buckley Vice President Employee Engagement
and Communications, Corporate Affairs
BHP Billiton
Shelly Horton Host and Producer of Mamamia TV and
Senior Editor at Mamamia Women’s Network
Mamamia
Fiona Lang Chief Operating Officer
BBC Worldwide
Tracy Hall Head of Brand and Communications
eBay Australia
Emily Wilson Editor-in-Chief
The Guardian Australia
Megan Brownlow Executive Director and Editor,
Australian Entertainment and Media Outlook
PricewaterhouseCoopers
Rita Zonius Head of Internal Digital Communications, ANZ
ANZ
Helen Tzarimas Senior Journalist and Presenter
Australian Broadcasting Corporation
Emma Rossi Media and Communications Executive
Australian Communications and Media Authority
Merita Tabain Director, Media and Corporate
Communications Department
Victoria Police
Judith Whelan News Director
The Sydney Morning Herald
Dena Vassallo Director of Business Development and
Innovation
Professional Public Relations (PPR)
Dr Sarah Vandermark Director, Communications and
Stakeholder Engagement
Australian Centre for International Agricultural
Research, Department of Foreign Affairs and Trade
Raechelle Inman General Manager, Public Relations,
Marketing
Commonwealth Bank of Australia
Rachel Jepson Head of Internal Communications
Vodafone
Penny Burke Director
Essence Comms
Julia Ridout Managing Partner
Digital Infusions
Genevieve Matthews Director
Zaphod
2. 9.00 - 4.30
The Art of Extraordinary Leadership: Enhancing Your Leadership Journey
Those women we see in senior and executive positions in the communications field have cultivated their leadership presence and have, over time, learned what
skills and capacities for headship require focus, time and effort. This workshop will equip women with the tools and practical knowledge for building confidence
in their leadership abilities and to best position themselves to progress into leading management roles. Current and emerging leaders will gain useful insight into
how they can develop their leadership skill-sets and present their leadership case to higher management. Additionally, it will explore how females can support and
nurture women’s leadership development in this industry, looking at successful approaches to mentoring. Women will be equipped with vital skills required to lead
in a challenging media and communications environment, and approach unexpected obstacles, reform and uncertainty with an executive leader’s mindset.
Session One: Be the Leader You Most Want to Be
• Strategies for improving your leadership performance and effective succession planning
• Methods for more effective, clearer communication with staff and stakeholders
• A senior leader’s toolkit for decision making and negotiation
• Implementing successful leadership models into your everyday practice
Session Two: Mentoring Upcoming Female Leaders Within your Organisation
• Successful mentoring - The benefits of having a mentor, especially in the difficult media space
• Be an inspirational leader to mentees and cultivate their leadership capacities
• Prepare, plan, educate and embrace the emerging leaders in your organisation
• Thought leadership – Inspire emerging leaders and successfully motivate them to back themselves and take on new challenges
Session Three: Stepping from Aspiring Leader to Executive Leader
• Methods for confidently representing yourself as a leader and promoting your leadership qualities to hiring management
• Having the confidence to move from a specialist to a senior role responsible to a central, strategic, decision-making role within your
organisation
• Skills for building your leadership repertoire to enhance career progression
Session Four: Embodying the Core Skills of a Respected Leader
• Self-assurance: Lead with power and confidence
• A strong leadership profile: Develop and improve your presentation skills
• Communication: Techniques to transform the way you communicate and ensure you get the right message across
• Empathy: The importance of having an understanding toward all people, at all levels
Expert Facilitator: Genevieve Matthews Director
Zaphod
Creator and founder of The Art of Extraordinary, Genevieve Matthews brings over 25+ years of business and operational management experience to
the stage.
Combining her personal passions for sport, performing and creative arts combined with a practical business head, you’ll discover an unrivalled unique
learning environment when you become a part of The Art of Extraordinary community.
Genevieve has worked with a diverse range of individuals and businesses across a multitude of industries. She believes being better at ‘people’, really
getting people, is the key to success in life, and that people are and always will be at the core of what you do.
Pre-Summit Workshop 14 September 2015
• 8.30 - 9.00 Registration
• 9.00 - 10.40 Session One
• 10.40 - 11.00 Morning Tea
WORKSHOP SCHEDULE
• 11.00 - 12.30 Session Two
• 12.30 - 1.30 Lunch
• 1.30 - 3.00 Session Three
• 3.00 - 3.20 Afternoon Tea
• 3.20 - 4.30 Session Four
• 4.30 Close of Workshop
All WILMA Members receive 10%
off the Standard Rate
Sign up today at www.wilma.net.au
3. Day One 15 September 2015
Creating and Seizing New Opportunities As th
PLUS TWO WORKSHOPS!
Plus Two Separately Bookable Full-Day
Workshops on 14 & 17 September 2015
8.30 - 8.55 Registration and Morning Coffee
8.55 - 9.00 Official Welcome and Opening Remarks from
the Chair
9.00 - 9.45 OPENING KEYNOTE CASE STUDY
“How to survive and thrive in the competitive
media world”
Beginning her career in regional NSW, Natarsha went on to
present her first news bulletin at the age of 21 for the ABC, and
not long after secured herself a position as a national journalist
and presenter for Network Ten. Having read across many major
news bulletins and featured on a number of other Ten programs,
Natarsha has experienced the full force of the media industry
and what it means to be a prominent female figure within it.
Drawing on raising a family while managing her leadership profile
under the watchful public eye, Natarsha will explore:
• Overcoming constant challenges and triumphing in the
small wins
• How the industry has evolved in its treatment of women
since entering the media
• Advice to aspiring female leaders coming through the ranks
Natarsha Belling Presenter
Network Ten
9.45 - 10.00 Questions and Discussion
10.00 - 10.45 CASE STUDY
“The Australian Media Outlook 2015-19: It is
important to be innovative and have a go”
The past few years have seen unprecedented, widespread
change that has turned much of the media industry and
traditional communication roles upside-down. Increased
mergers, downsizing, emerging disruptive technologies
and the constantly moving ‘Twittersphere’ has made it
increasingly difficult for managers and executives to navigate
their organisations through this unfamiliar territory, and predict
what is around the corner. Forecasting the media landscape
is Megan’s domain, leading the PwC flagship research report
into the outlook of Australian media and entertainment. In
this session, Megan will discuss how she progressed to an
executive role and overcame the challenges of change:
• Strategies for advancing into core, strategic roles within
your organisation
• Methods for managing change and leading through uncertainty
• What does the future hold for media?
Megan Brownlow Executive Director and Editor,
Australian Entertainment and Media Outlook
PricewaterhouseCoopers
10.45 - 11.00 Questions and Discussion
11.00 - 11.15 Morning Tea
11.15 - 12.00 EXPERT COMMENTARY
“Take your talent by the horns and go for it. Don’t be
afraid of new technology and use your intuition”
When the internet became readily available almost 20 years
ago it changed the course of media (and many lives) forever.
Media professionals on all levels have experienced the shift to
digital. Some have adapted well, others are still on the learning
curve. With decades in news media under her belt, Helen has
mastered new media. She played a pivotal part in transforming
the ABC News Online website from a mainly word-based
site, to one that incorporates video, images and audio. As an
experienced journalism, broadcast and social media trainer,
internationally and locally, Helen will deliver practical skills on:
• Why knowledge of new media carries so much weight in today’s
industry and how leaders can use it to their career benefit
• Be a social media-savvy leader – How to successfully, and
ethically, engage in digital communications
• Where the industry has got digital right, and where it needs
some improvement
Helen Tzarimas Senior Journalist and Presenter
Australian Broadcasting Corporation
12.00 - 12.15 Questions and Discussion
12.15 - 1.15 Networking Lunch
1.15 - 2.15 INTERACTIVE PANEL DISCUSSION
Leading with confidence – Rise to industry challenges
While we are seeing improvement and progress in female
representation generally, the traditionally male-dominated media
industry continues its gender imbalance in senior executive
roles. This, together with the rise of new media and concerns
around digital disruption, has made career progression an
increasingly difficult task. Women in media and communications
roles can enhance their leadership presence and career
advancement by cultivating a sense of self-assurance and
believing in their own capacity to overcome challenges of
today’s media environment. Panellists will discuss their journey
to leadership success and how they overcame any odds,
uncertainties and setbacks along the way. Explore:
• Methods for leading with resilience
• How to confidently back yourself
• Techniques for overcoming unexpected obstacles
Emily Wilson Editor-in-Chief
The Guardian Australia
Merita Tabain Director, Media and Corporate
Communications Department
Victoria Police
Caoimhe Buckley Vice President Employee
Engagement and Communications, Corporate Affairs
BHP Billiton
Bernadette Murdoch Head of Communications, Australasia
GlaxoSmithKline (GSK)
Judith Whelan News Director
The Sydney Morning Herald
Rachel Jepson Head of Internal Communications
Vodafone
2.15 - 3.00 CASE STUDY
“Its more of a work / life juggle than a work / life
balance. Some weeks you’ll nail it more than others”
As a senior female in the demanding media and communications
field, achieving a vibrant and rewarding career can come at a cost
to work / life balance. Finding time to enjoy motherhood, achieve
personal goals, and put in the expected hours to be considered
for a senior role, are common challenges for executive women.
Having taken time off to raise a family, and hitting the pause button
on a leadership position in an ever-changing communications
space, Tracy will explore how female leaders can achieve a
professional and personal balance. Discuss:
• Having it all – Ruthless prioritisation and smart time management
• Negotiation skills – Tricks and tips to make it work for you
• Working out what you want – Be honest with yourself and
your employer
Tracy Hall Head of Brand and Communications
eBay Australia
VALUE PLUS DISCOUNT
Receive $300 off registration if you
register and pay by 3 June 2015
2015 Theme: ‘Advice to my younger self’
What do you know now that you wish you had known then? The 3rd
Women in Media and Communications Leadership Summit 2015 will see
some of Australia’s most senior women in media and communications
reflect on their career journeys and offer key advice to aspiring leaders.
They will provide proven strategies for leadership development, and equip
women with the tools to overcome challenges hindering their personal
and professional progression.
4. Enhancing Youhe Industry Evolves
EARLY BIRD DISCOUNT
Receive $100 off registration if you
register and pay by 12 August 2015
SUPER SAVER DISCOUNT
Receive $200 off registration if you
register and pay by 8 July 2015
3.00 - 3.10 Questions and Discussion
3.10 - 3.25 Afternoon Tea
3.25 - 4.00 CASE STUDY
“Feeling uncomfortable in a new role is a good sign –
it’s a natural part of developing and learning new skills”
Refined communication and engagement practices are
invaluable to reaching a respected senior management role.
Successful leaders are able to cut through any ‘noise’ and
connect employees and stakeholders to the important issues
at hand. This proficiency is especially crucial to lead in today’s
evolving communications arena. Rita will discuss how she has
managed a career in communications that has spanned more
than 20 years, using it to discuss what strategies women can
engage to move from junior roles, to a leading position with
responsibility for their organisation’s communications. Explore:
• Mobilising others around what truly matters
• Recognising and managing shifting priorities during times
of change
• Communication and engagement methods for successfully
delivering social and digital initiatives
Rita Zonius Head of Internal Digital Communications, ANZ
ANZ
4.00 - 4.15 Questions and Discussion
4.15 - 4.45 CASE STUDY
“Every woman in public life needs to develop skin
as tough as rhinoceros hide” - Eleanor Roosevelt
The Australian Government’s statutory authority for broadcast
media and communications, the Australian Communications
and Media Authority (ACMA), is responsible for the regulatory
development of the industry, among other things, and works with
the broadcast media on a set of codes and standards. As an
ACMA spokesperson and media executive, and with decades in
front of and behind the camera, Emma has been exposed to all
sides of the industry. Emma will discuss her perspective on:
• Thought leadership on women in communications
• Leadership in a public role and female representation
• Using your leadership to affect the future of women in
media and communications
Emma Rossi Media and Communications Executive
Australian Communications and Media Authority
4.45 - 5.15 EXPERT COMMENTARY
“Value your knowledge and experience. Never
apologise or undervalue what you have worked
so hard for in your career. Passion, integrity and
personal growth is your power. Embrace it!”
The ability to establish a culture across an organisation is an
essential ingredient in leadership effectiveness. The women
we see at the top of media organisations and communications
departments are often cultural leaders who have used their
leadership skills to influence change and create cultural norms
within their workplaces. A strong culture and passion for women’s
leadership representation are core elements of MCN, and Libby
has played a central role in engraining its values into all day-
to-day workings. As National Director, and with a company
composition that is 70 per cent female, Libby will discuss:
• Leading, inspiring and building a team
• Embedding an organisational culture and injecting core values
into all platforms and communication channels
• Using your leadership to enhance women’s leadership progression
Elizabeth Minogue National Director, Multiply
Integration and Content Partnerships
Multi Channel Network (MCN)
5.15 - 5.30 Questions and Discussion
5.30 Concluding Remarks from the Chair
5.30 - 6.30 Networking Reception
Day Two 16 September 2015
8.30 - 8.55 Morning Coffee
8.55 - 9.00 Opening Remarks from the Chair
9.00 - 9.45 OPENING KEYNOTE CASE STUDY
“Don’t feel pressure to follow a set career
path just because it is expected of you. Seek
counsel from those whose advice you value,
but ultimately, listen to your gut and pave your
own path in what works best for you and what
matters most to you”
Effective leaders aren’t afraid to take risks. From an
established legal career, Fiona seized the opportunity to
take on a new challenge in the media industry with BBC
Worldwide Australia & New Zealand, where she quickly
progressed to a senior position within the company’s
executive team. Soaring to such a respected position
requires an open-mindedness to new skills and knowledge,
and learning from unexpected turns along the way. In
this session, Fiona will reflect on her leadership journey to
explore key learnings for women in today’s industry. Discuss:
• Lessons learned and advice to remember
• Building your leadership profile in the current state of
the media industry
• Getting a seat at the table – Strategies for furthering
your career in the media industry
Fiona Lang Chief Operating Officer
BBC Worldwide
9.45 - 10.00 Questions and Discussion
10.00 - 10.45 EXPERT COMMENTARY
“No matter where in the media field you work,
never underestimate the power of building
relationships”
Underpinning the success of any senior leader in
marketing, journalism, public relations, communications
or advertising, is the ability to build strong, long-term
relationships. The women who hold Executive positions
in the media and communications field have spent years
honing their relationship building skills, and have mastered
their approach to managing connections both internally
with staff, and externally with stakeholders and media
counterparts. With more than 25 years at the top of
Australian marketing and advertising, Penny will discuss
how women can ‘get back to basics’ and cultivate positive
relationships in today’s media environment. Explore:
• Strategies for developing emotional connections
• Understanding the importance of relationships to an
organisation and career progression
• Successful communication methods for creating new
associations
Penny Burke Director
Essence Comms
10.45 - 11.00 Questions and Discussion
11.00 - 11.15 Morning Tea
11.15 - 12.00 CASE STUDY
“The industry is constantly changing but if you
work hard and keep an open-mindedness to
new challenges, you can expect greatness”
Shelly’s leadership path has taken her from a traditional
journalism degree to positions with ABC TV and radio,
Channel Nine, The Sun Herald, and Channel Seven.
Now Shelly is running and hosting Mamamia TV as part
of the online juggernaut Mamamia Women’s Network.
5. Follow this event on Twitter using the event hashtag
#WIM15 and @LiquidLearning for daily industry
updates!
ur Leadership Profile and Skillset To Thrive In a Complex Environment
Phone: +61 2 8239 9700
Fax: +61 2 8239 9777
www.liquidlearning.com.au
• Journalism
• Media
• In-house and Corporate
Communications
• Government Communications
• Public Relations
• Advertising
• Marketing
WHO WILL ATTEND
Advocates for change, established, emerging and aspiring media and
communications leaders from across industries, including:
2.50 - 3.00 Questions and Discussion
3.00 - 3.15 Afternoon Tea
3.15 - 3.45 CASE STUDY
“Any good relationship (and career) starts with
good communication”
Effective communication can open a lot of doors – especially
in the media industry. It can enable those working in the
field to establish new networks, gain access to exclusive
opportunities, and increase the possibility of advancing
their careers. With a career spanning more than 15 years
in financial services, telecommunications and media,
Raechelle will discuss how designing and implementing a
communication strategy can significantly benefit women’s
career progression in the communications industry. With
extensive experience in people management and leadership,
Raechelle will explore:
• Strategies for executing a successful communication plan
• The power of communication in leading a team
• Methods for communicating your message effectively in the
current environment
Raechelle Inman General Manager, Public Relations,
Marketing
Commonwealth Bank of Australia
3.45 - 4.00 Questions and Discussion
4.00 - 4.30 INTERACTIVE CLOSING ROUNDTABLE
What will you aim for, where will you steer your
career, and what sort of leader do you want to be
following this Summit?
Women in the media and communications fields continue
to face unique challenges as the industry moves away from
its traditional origins. While leadership opportunities have
begun to open up for females in recent years, there remains
a significant gap between gender representation in top level
leadership positions. To conclude this summit, Julia will discuss
key takeaways from across the two days that aim to support
and encourage women, in all media and communication
professions, to be deciders of their own careers in leadership,
and achieve personal and professional success. Explore:
• Reflection - Essential leadership lessons for women in the
industry
• Discussion - Where is the industry heading and what will
women’s role in communications look like in the future?
Julia Ridout Managing Partner
Digital Infusions
4.30 Concluding Remarks from the Chair
and Summit Close
Navigating the shift from traditional broadcast models to
new media has presented a host of challenges for those
working in the media and communications space. Shelly
will discuss how she has overcome industry reform,
diminishing morale across most media platforms, and
the impacts of new media, and continued to take on new
challenges and further her leadership journey. Explore:
• Advice for rising above the media turbulence - Her motto
is: “Adapt or Die”
• Using industry change to develop new content that’s
delivered in different ways
• Understanding your own strengths and utilising them to
seize new opportunities
Shelly Horton Host and Producer of Mamamia TV
and Senior Editor at Mamamia Women’s Network
Mamamia
12.00 - 12.15 Questions and Discussion
12.15 - 1.15 Networking Lunch
1.15 - 2.00 EXPERT COMMENTARY
“Having it all - Those three words have become
the greatest trap ever set for women”
Of the 195 independent countries in the world only 17 are
led by women, and in the United States, UK and Australia
women hold worryingly few top level executive positions.
Dena learned quite quickly the importance of being agile and
innovative so she could grasp each and every opportunity
that came her way, which led her to a career in New York,
Nepal, India, Chicago and Australia. It is Dena’s belief that
women are often the biggest barriers to themselves, and can
launch their own careers as little or as far as they choose.
Explore fundamental leadership expertise and capacities:
• Essential skills for a woman in business and fostering
women’s support for one another
• The will to lead – Harnessing the confidence to take every
opportunity
• Creative leadership – Necessary skills for setting yourself
up as an innovator and establishing a creative environment
Dena Vassallo Director of Business Development
and Innovation
Professional Public Relations (PPR)
2.00 - 2.15 Questions and Discussion
2.15 - 2.50 CASE STUDY
“Things change, and fast, but that’s just
the nature of the role. Resilience and open-
mindedness will see you through”
Knowing how to effectively bounce back from reform
and lead your organisation or team through a period of
readjustment and uncertainty is an invaluable skill to have
as a leader in the public and private sectors. Learning to
use reform to your advantage will open up new possibilities
and potentially lead to even better outcomes, and the
most accomplished leaders are those who have developed
their ability to turn setbacks into comebacks. Drawing
on her experience in the public sector and the broader
communications field, Sarah will explore:
• Methods for leading through significant change
• Developing a strategy to accurately reflect and respond
to reforms
• Examples of successful management techniques during
turbulent times
Dr Sarah Vandermark Director, Communications
and Stakeholder Engagement
Australian Centre for International Agricultural
Research, Department of Foreign Affairs and Trade
6. 9.00 - 4.30
Applying Behavioural Economics to Your Leadership Strategy to Measure Why People Think, Feel and Behave the Way
They Do
If you want staff, communities, stakeholders, or industry counterparts to think, feel or behave differently tomorrow than they did yesterday, what is it you can
do, say or engage in that will achieve that result? Aspiring and existing female leaders working in the communications and media field can advance their
leadership capacity and build on their existing communications skills by incorporating Behavioural Economics (BE) into their practice.
The theory of BE is the foundation for understanding how human decision making occurs, and it is essential that the leaders of today’s media industry
recognise the thinking behind not only others’ decision-making processes, but their own. If you can understand what shapes and drives behaviour, then
as leaders you have a better chance at creating change and making successful strategic decisions for your organisation. This workshop will give mid
to senior-level managers and leaders practical knowledge and skills that will aid their understanding of their unique media roles, and equip them with a
leader’s attitude toward every situation.
Session One: The Core Elements Required for a Successful Communication Strategy
• Knowing the key drivers to behaviour change; Capability, Opportunity and Self Identity
• Communication strategies for changing the status quo in your organisation and community
• Ways of identifying what behaviour you want to change, and harnessing the opportunity to do so
Session Two: Leveraging Behavioural Economics to Develop Yourself as a Leader
• Methods for successfully affecting behaviour change
• Implementing small practices as leaders to affect wider organisational change
• Rational decision-making - Understanding the motivators and reason behind your decisions, before you make them
Session Three: Engaging and Consulting With Complex or Sensitive Stakeholders and Communities
• Tried and tested methods and models of communication and innovative techniques
• Using BE techniques to mitigate difficult situations and address conflict
Session Four: Analysing Human Behaviour Now for Future Benefit
• Ways media and communications professionals can apply decision science in their roles
• The significant effects of BE on business and government thinking
• How female leaders can implement BE to advance their role, their personal and professional development, and consequently the future success of their
organisation
Expert Facilitator: Penny Burke Director
Essence Comms
Penny Burke is an award winning marketer, facilitator and author of ‘Forced Focus - The essence of attracting and retaining the best people. She is the
Director of Essence and the strategic mind behind many of the longest living, most effective television advertisements the country has seen.
She has worked in marketing and advertising in Melbourne, Sydney and London for all her 25 years in the workforce. Prior to starting Essence
Communications, Penny spent 12 years at Clemenger BBDO as Strategy Planning Director, overseeing strategic developments for major
communications projects. She holds a Bachelor of Business (Marketing), and has lectured and tutored at Melbourne Universities such as RMIT, Monash
and Swinburne.
Penny Burke sits on the board of Kennards Hire, a privately owned tool hire company, and is a full member of the Australian Market & Social Research
Society (AMSRS).
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ABOUT THE EVENT
The media and communications industry holds considerable power and influence in shaping the way society thinks, feels and makes decisions. The
strategic decisions made by senior Managers and Executives in journalism, government relations, public relations, advertising, marketing and corporate
communications carry enormous weight and affect the actions of a number of organisations and people. While there has been improvement in female
representation in senior roles in recent years, there is still some way to go before gender diversity is achieved across the board. Without diversity at a
senior level the messages, ideals and norms which flow from decision-makers will not be reflective of the diverse Australian population.
The 3rd Women in Media and Communications Leadership Summit 2015 will continue its tradition of tackling the unique challenges that women
in media and communications face and provide proven and practical strategies to overcome them for enhanced career and leadership success.
Inspirational women from a variety of media and communications organisations and sectors will share their stories and provide critical advice for current
and emerging female leaders for increased professional proficiency and potential.
Post-Summit Workshop 17 September 2015
