A message from our Think Wrong Europe Cohort

1. “Why We’re All Creative”
From our Think Wrong Europe Cohort
I’ve always thought creativity was only for the lucky ones who were born with it, and that
unfortunately, I was not one of them. Even though I have lots of other skills (yep, tons of them!),
creativity never made the list. However, it seems scientifically proven (not just my dear mom
telling it to me) that I am a creative person. In fact, all of us are.
Great news, huh? Well, it gets better: creativity can be defined as finding new solutions to
existing problems and innovation is about how you introduce creativity into the market. So, in a
nutshell, problem-solvers are all an endless source of innovation!
But, why is it so hard to innovate? There are a lot of factors working against us—we all have
biases, we are looking for societal and cultural acceptance. Our schools, offices, daily
environments all tell us to conform.
This is when #thinkwrong comes into play. It unlocks our natural creativity, empowers us to
#getout of our comfort zones, #letgo of our beliefs and biases to defeat the #statusquo.
Thinking wrong is about making work that matters and finding solutions we never would have
thought of. And you can Think Wrong about anything, from developing a new business model
idea, to helping retain talents in a company, or finding your team’s vision.
We are excited to be a part of the new team in Europe, challenging individuals and
organizations to #thinkwrong and #solvenext now.
Inventor and visionary Buckminster Fuller said, “There is no such thing as a failed experiment,
only experiments with unexpected outcomes.”
So with that little nugget of wisdom, we invite you to hypothesize, explore, experiment, invite
the unexpected, observe, be surprised, learn fast, and change your hypothesis.
And do it all again.
And again.
And again.
That’s not failing. That’s learning.
Want to know more? Reach out to Romain Gravier, Cornelia (Conny) Wagner or Marta Naranjo
at Think Wrong Europe!