Apple Talent Management Strategy

1. Apple
Talent
Management
Strategy
Manoja Kalaga
2003100

2. Talent
Management
Talent management is a top business and HR issue as organizations
report capability and leadership challenges.
New, innovative HR programs are becoming essential to attract and keep
critical talent in an increasingly demand-driven talent market.
Changes taking place in the business world have increased the demand
for a talented workforce; as a result, it has become more difficult to find
the right talent.
The classic model of Talent, Recruitment, and Retention strategies are
neither relevant nor successful anymore. Talent has become a focal point
because talent is crucial for a company’s success.
Due to the scarcity of supply in the workforce market, it is of the utmost
importance to support business and functional strategies with talent
strategies and programs.

3. TALENT MANAGEMENT @ APPLE
• Apple is a multinational corporation and one of the most valuable companies globally is due to its unique
management strategies
• The technology industry is very competitive it continues to outdo its competitors due to its superior leadership,
availability of great talents from the staff, and its unique way of managing talents
• Its Talent Management approaches have enabled the company to increase the productivity of the workforce
and innovation leading to high performance
• The company uses a Lean Talent Management Approach, which helps in improving productivity
• Apple focuses on measuring workforce productivity per employee by measuring revenue per worker or profit
per employee
• The philosophy of the company is “having less is more”, which means that the leadership focuses on having
fewer employees who are more productive and innovative
• Recruitment of the employees targets only the hardworking, committed, and perfect in detail candidates rather
than diversity and other factors.
• It does not provide any training and development program for its workers but makes them do it to help them
develop skills on their own

4. • The company treats its workers and customers differently giving it a bad image
• For its customers, it ensures quality products to serve their taste. However, it is blamed for violating workers’
local and international laws especially in China where it acquires cheap labour
• The company has been accused of mistreating workers, underpaying them and not providing
conducive work conditions. The diversity of the workforce is also an issue since the management
focuses on only hardworking employees committed to their work. Without work life balance it means
people with families, disability, and women have low chances of being employed by the company.
• Apple’s external environment is full of challenges due to constant complaints that emerge from different
players
• The company is exposed to many problems such as legal, social, work-related and humanitarian,
issues, which affect its performance. Other issues included workers committing suicide, poor working
conditions, poor pay, which ruins the reputation of the business
• Several complaints are raised every year, but the company promises to make changes and improve
employee terms
TALENT MANAGEMENT @ APPLE

5. • The company’s mission is to deliver the best to consumers by providing innovative hardware and software,
focusing on problems that it faces such as market expansion, employee complaints, and marketing techniques.
• There are several strategies that the company can adopt and improve its performance beyond the current one.
• One of the recommended strategies is an expansion of its market share in emerging nations especially the third
world countries.
• The markets in developing countries are also growing at a high rate and citizens of such countries are having
greater purchasing power. Enlarging its markets by distributing the products to these regions will guarantee
greater performance
• Another strategy that can help Apple to achieve its dreams of being a leader in the electronics and computer
industry is focusing on addressing issues that affect its workers. If people have a tinted image of the company,
they may decide to avoid buying its products leading to low sales.
• The company should focus on keeping a positive image that treats its workers with dignity, cares for their health
and welfare, as well as a company that focuses on employee motivation. Motivated employees record high
performance and identify with the company.
TALENT MANAGEMENT @ APPLE

6. Thank
You
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