The 4 Ws of Blogging Why are you blogging Who are you blogging for What content do your readers want What do you want for your readers to do

1. We Will Start Shortly

2. The 4W’s of Blogging

3. 4W’s of Blogging
Why am I blogging?
Who am I blogging for?
What content do they want?
What actions do I want them to take?

4. Why Am I Blogging?
 Build a Business Brand
 Build Your Personal Brand
 Personal Expression

7. www.digitaltransformationblog.com

8. techproductmanagement.com

9. www.patrickkphillips.com

10. Who Am I Blogging For?
 Who is the audience?
 Building Personas

11. Who Am I Blogging For?
blog.bufferapp.com/marketing-personas-beginners-guide

13. Listen

14. What Content Do They
Want?
 Blog Posts
 Short form - Under 500 words
 Long form - 800+ words
 Cornerstone 2500+ words
 Graphics
 Video
 Live
 YouTube
 Audio - Podcasts

15. Frequency
 How often do you post?
 Daily
 Multiple times a week
 Bi-weekly
 Monthly
 Consistency is key

16. What Actions Do You Want
Them to Take?
 Comment
 Share socially
 Call You
 Email You
 Subscribe

17. Email Lists

18. Questions