Business transformation involves fundamental changes to business operations to cope with shifts in the market environment. It changes how business is conducted so that added value is increased substantially after the transformation. The CFO plays an important role in business transformation by using their unique strengths, such as managing risks, providing predictive insights, and strategic leadership. Key factors for a successful business transformation include having a strong business strategy, strong execution to achieve targets, and transition risk planning to mitigate loss of value during the change. The CFO can help with transformation success through their deep domain knowledge, planning for transitional dips in performance, building up and stabilizing changes while winding down legacies, and using innovative apps tuned for transformation.

1. Business
Transformation
And the role of the CFO
TRANSFORMATIONSETTINGS
© 2015
Instagram Herman_Hanssen

2. Wiki
Oct 2015
“Business transformation is about making
fundamental changes in how business is
conducted in order to help cope with a shift in
market environment”
What is a
Business
Transformation
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3. “After the transformation
nothing is the same anymore
and our added value has
increased substantially”
What is a
Business
Transformation
© 2015
Instagram Herman_Hanssen

4. CFO, tune your Settings
in your Transformation Apps
© 2015
Instagram Herman_Hanssen
What is a
Business
Transformation

5. Who am I
Herman
Hanssen
Latam Market
Transformation
Black Belt
LEAN Certified
Change Mgt
Philips
Site Leader
Panama CoE
Asia
ME&A
Europe
Latam
CFO Philips
Latam
© 2015
Instagram Herman_Hanssen

6. All in One
Transformation
Turnaround
Profitability
Productivity
50% cost
reduction
Portfolio
Added Value
based on Voice of
the Customer
Cash Flow
From bleeding
to managed
Legacies
Mitigated
Service Levels
Cost down,
Performance up
Mindset
100% employees
LEAN trained
© 2015
Instagram Herman_Hanssen

7. Unique CFO
strengths
Wharton @ Work
“The new CFO: Moves from numbers-only
to Value Integrators,
using information from numerous sources”
Manage
Risks
Predictive
Insights
Strategic
Leader
© 2015
Instagram Herman_Hanssen

8. Success factors
of a business
transformation
@ Forbes @ McKinsey @ Me
“A Business Strategy decides what value to gain,
A strong execution to create the value targeted,
A transition-risk Plan to mitigate loss of value”
Transition
Risk Plan
Strong
Execution
Business
Strategy
© 2015
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9. Manage
Risks
Predictive
Insights
Strategic
Leader
Transition
Risk Plan
Strong
Execution
Business
Strategy
The CFO
Lens
Navigator
Team
Go
Gemba
Transformation
Success factors
CFO unique
competencies
CFO apps
for transformation
© 2015
Instagram Herman_Hanssen
Innovative Apps
tuned for
Transformation

10. The CFO Lens
Deep Domain
Knowledge in
functions and
countries
Plan for
Transitional
Performance
Dip
Build Up,
Stabilize,
Build down
Legacies Out
Internal Audit
In
“What you see is what you know”
© 2015
Instagram Herman_Hanssen

11. The Navigation
Team
Navigation
Team acting
as a Model
Line
Talents
current &
new, LEAN
trained
LEAN is
bringing more
productivity
than expected
Plan Slowly
Act Quickly
“Execution is hardest part of transformation”
© 2015
Instagram Herman_Hanssen

12. Go Gemba
Go see, have
a theme, not
a random
walk
Be there
where the
value is added
Share what
you learned,
take an active
role
Make regular
time for
Customers,
Peers, Teams
“A leader wedded to the success”
© 2015
Instagram Herman_Hanssen

13. Business
Transformation
And their
Leaders of Change
Thank You
© 2015
Instagram Herman_Hanssen
CFO, tune your Settings
in your Transformation Apps