1. Mobile Marketing
By Scott Chapin

2. 54.9%
Percentage of U.S. mobile
phone subscribers using a
smartphone as of June 2012
Nielsen

3. 64%
Percentage of U.S. adults
on 3G (January 2012)
Informa WCIS+ via KleinerPerkins

4. 40M+
Tablets sold within the U.S.
in the past two years
comScore

5. 15%
Percentage of search done
from mobile phones
Google

6. 8%
Percentage of eCommerce
that is mobile
comScore via KPCB

7. Weekday Device Usage

8. Weekend Device Usage

9. Platform Basics
mCommerce
Location-based Augmented
SMS
Services Reality
Digital
Web
Activation
Mobile
Digital
Podcast Media Apps Payments/Cou
pons
Email

10. Wrigley’s Orbit

11. Kraft Foods

12. Evaluating Mobile
Four questions to consider:
• Where is your consumer?
(traveling, at home, at work)
• What do they need?
(location, information, entertainment, support, purchase)
• What devices do they have?
(smartphone, tablet, laptop)
• What content do you already have?
(product information, coupons, video)

13. Thank You.