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Age Gender Income Marital Status Ethnic Education ï
0-12 Female $0-$19,000 Single Hispanic Some HS ï
13-17 Male $19,001-$25,000 Married African AmericaHS/GED ï
18-25 $25,001-$35,000 Widowed White Some College ï
26-30 $35,001-$45,000 Divorced Asian Associates ï
31-35 $45,001-$55,000 Baccalaureate ï
36-40 $55,001-$65,000 Graduate ï
41-45 $65,001-$75,000 Ph.D ï
46-50 $75,001-$85,000 ï
50+ $85,001+ ï
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Excitable Calm Playing Video games ï
Youthful Mature Creating individual games ï
Rugged Delicate ï
Rational Emotional ï
Orthodox Libeal ï
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Is the price competitive?
Will the price cover the expenses?
Are there PR opportunities?
Advertisment for Ouya
What marketing channels are being used?
Could a retail location be used?
Product: Ouya Video Game Console
Should the packaging change?
Is there a possible product line?
What value does it create?
How is Ouya different?
Segmenting
Cold
Mild
Market
Promotion
Place
Positioning
Sales promotions
Personal connention with consumers?
Product
Price
Area Climate
Demographics
Targeting
Hot
Psychographic Behavioral
Geographics
Rural
Regional
Country
Global