2. We’ll support your brand by becoming an extension of your
team. Using technology, marketing, and a ton of creativity, we’ll
get your message to the right people, capture their attention,
and help you realize your brand’s greatest potential.
Lucid Fusion is an award-winning
digital marketing agency
with extensive experience in working with global tech,
healthcare, and consumer brands to increase their
exposure and sales in the USA.
3. because we’re methodical. Because we’re always looking
out for your ROI. Because we have the connections and
the expertise to best support your brand in the industry.
Because we know how to get you where you need to be.
You’ll want to work with us
5. Our team knows how to harness our technical, creative, and strategic
expertise to connect our clients with the people that matter.
Go-to-market Planning
E-Commerce
Implementation + Management
Microsite, Website,
Landing Page Design + Development
Market ResearchCampaign Strategy + Planning
Digital Advertising, Email Marketing, SEO
Content Creation
Messaging, Infographics, Videos,
White Papers, etc.
6. THE CHALLENGE
In anticipation of the new product release for Sage ERP X3 version 7, Sage required a centralized global hub to showcase
product features and assets—in five languages. Sage also required help creating and producing 20+ assets—from
custom videos to interactive articles—and ensuring all content and calls-to-action were presented appropriately by
language and country.
THE GOALS
1) Create a user-friendly globally-accessible site for customers to access all information on Sage ERP X3.
2) Generate unique content for the version 7 launch that embodies the themes and architecture of the product.
OUR STRATEGY
In collaboration with the Sage ERP X3 team, Lucid Fusion developed an interactive website concept to serve as the
global hub for all things Sage ERP X3. The site offers something for users in every stage of the ERP buying cycle—from
those who seek to educate themselves more about ERP (7 fully immersive interactive articles), to those who wish to
find out why version 7 might be a fit for them (explore section with product specific assets and videos), to those who
are ready to share success stories with their decision teams (videos and case studies by industry and business goals).
And wherever users are on the site, they are within easy reach of a simple “Request a Demo” form (the hub’s primary
call-to-action) that connects them with a Sage expert in their area. With multi-country, multi-language functionality,
the Sage ERP X3 website is truly a global resource that serves as the foundation for taking version 7 to market.
Sage ERP X3 version 7 Digital Hub
Web App Development | User Interface Design | Social Content Creation
Content Creation + Aggregation | Digital Strategy | Social Media Strategy
Campaign Strategy + Planning
www.SageERPX3.com
8. THE CHALLENGE
Medical software developer ChartWise Medical Systems, Inc. recently developed ChartWise 2.0, a web-based
clinical documentation improvement (CDI) software that translates clinical terminology into accurate diagnostic
language required for documentation and reimbursement. ChartWise approached Lucid Fusion for help with
their website, ChartWiseMed.com, which supports their core CDI products, including ChartWise 2.0.
THE GOALS
1) Redesign and restructure the ChartWiseMed.com website for maximum impact.
2) Use integrated CMS/SEO to strengthen the ChartWise brand identity.
OUR STRATEGY
To create a strong brand identity and a strategized user experience, Lucid Fusion designed the new
ChartWiseMed.com website using motion graphics and 3D characters, as well as an integrated CMS.
SEO best practices and SEM campaigns ensured the site performed well in searches.
www.ChartWiseMed.com
Campaign Strategy + Planning | Web App Development | Digital Strategy
User Experience Strategy | User Interface Design | Content Creation
11. Web App Development
User Testing Metrics/Goal Tracking
Mobile App Development Responsive Design
UX Strategy / UI Design
Improve your current offering by utilizing our robust development
team to build or enhance your product.
12. THE CHALLENGE
EvoShield planned to launch a campaign for which a dynamic, time-of-day driven landing page was required.
Because the target demographic for the campaign was high school-aged athletes, creating an experience
optimized for mobile devices was a key focus.
THE GOALS
1) Design and build an elegant, functional digital experience that is optimized for mobile, but capable of
performing as well—and looking as good—across all platforms.
2) Provide interactive functionality that includes links to products and downloadable content.
OUR STRATEGY
In collaboration with EvoShield, Lucid Fusion created an immersive site reflecting the high school athlete’s
life at different times of the day. The dynamic interface reflects what’s happening at the current time a
user visits the site. The user can then scroll backwards and forwards in time to view activities from those
periods. Each activity scene features EvoShield products which are linked to the EvoShield website to enable
shopping. Relevant, branded, thematic user-downloadable content (music, mobile wallpapers, etc.) is also
available in each scene, as well as a time-driven social media feed.
Web App Development | User Experience Strategy | Digital Strategy
User Interface Design | Content Creation | Campaign Strategy + Planning
www.EvoShield.com/clockedin
14. THE CHALLENGE
After seeing a Facebook comment asking where a friend got her shoes, the Lucid Fusion Labs team set out to
create a simple way to answer that question. The team sought to develop myStorey to give people the power
to shop anything they see in their friends’ photos, while rewarding those who post the photos.
THE GOALS
1) Empower people with the ability to shop through their most trusted friends.
2) Streamline the interaction of seeing desired items and finding them for sale online.
3) Make purchasing a seamless part of that interaction.
OUR STRATEGY
Lucid Fusion created a web app that allows users to connect their social profiles and tag the items in their
photos to make them shoppable. The team then connected those items to shopping sites around the web to
give followers a chance to shop the items at the best prices. By launching myStorey as a social commerce
platform, where collections of stores were curated by a user’s friends and idols, Lucid Fusion was able to
develop myStorey as a new, unique, personal, and engaging shopping experience.
Product Development | Web + Social App Development | Social Commerce
Social Content Creation | Social Media Strategy | Social Advertising
Website Socialization | Viral Video Production | Marketing Automation
www.myStorey.com
17. Media Relations
Product Review Programs
Industry Analyst Relations
Corporate Communications
We build your narrative and establish your thought leadership
in the industry by positioning your brand to be seen by
influencers in popular media.
18. THE CHALLENGE
Sage North America needed a way to reinforce their unique connection with small and mid-sized businesses. A key challenge
centered on creating opportunities for Sage executives to be featured in national business publications, where they could
speak about the issues facing businesses every day. LFPR was tasked with positioning Sage and its executives as experts in
this space, where they could harness their expertise to act as advocates of small and medium sized business owners.
THE GOALS
1) Gain a larger foothold for Sage with national business press online, in print, on radio and on broadcast.
2) Establish key executives as experts to speak on the challenges faced by small and medium sized businesses.
3) Position Sage as the strongest supporter of small and medium sized businesses.
OUR STRATEGY
LFPR established relationships with key members of the business media by providing them with timely and relevant
content in their required formats. LFPR worked to develop a voice for Sage executives based upon social media engagement
and contributed article placement, which further helped LFPR to secure continuous opportunities with media across
various platforms.
LFPR also conducted surveys based on issues relevant to business owners, creating stats and content that allowed
business media to present Sage thought leadership as a primary source of information, news, and advice for small and
mid-sized businesses.
Campaign Strategy + Planning | Article Creation | Marketing Research
Marketing Communications | Media Relations | Social Content Creation
19. RESULTS:
435
Article placements
26x ROI 1,936,893,613
Total circulation of media
“4 Ways Adopting Apple Pay Can Benefit Small Business”
Samples of Global Exposure:
“10 New Year’s Resolutions For Small Businesses”
“6 Viral Lessons Learned From the Ice Bucket Challenge”
“Seven Business Lessons I Learned From my Mother”
“Before You Launch Your Crowdfunding Campaign Read This”
“How to Bring the Olympian Mindset Into the Office”
20. THE CHALLENGE
Innovative medical software provider ChartWise wanted to establish their company and product as a leader in
a clinical documentation improvement (CDI) software space currently dominated by much larger organizations.
THE GOAL
Establish ChartWise as an authority in the CDI space and increase awareness of their software solution among
key decision makers at hospitals and medical centers.
OUR STRATEGY
LFPR immediately launched a thought leadership campaign making ChartWise a resource for features in
respected vertical publications like InformationWeek Healthcare, For the Record, and Becker’s Hospital Review.
LFPR also leveraged the quality of the product to connect with actual users, developing multiple case studies
with powerful metrics and user quotes, along with detailed analysis of the ChartWise software’s ability to
solve issues and provide ROI. These case studies have been placed in, and covered by, more than a dozen
media outlets.
Campaign Strategy + Planning | Article Creation | Marketing Research
Marketing Communications | Media Relations | Social Content Creation
23. Social Media Strategy
Blogger Community
Development
Social Advertising
Social Content Creation
Sentiment Monitoring
Social Posting
Our social team is focused on engagement and can help you
reach more of your target audience through social channels.
#
24. THE CHALLENGE
The majority of fans and followers for Sage ERP X3 are European-based. In order to increase the rate of
engagement where Sage ERP X3 was less well-known , the brand tapped LFPR to attend Sage Summit 2014
in Las Vegas—the largest technology and innovation-focused event hosted by Sage North America—on their
behalf and tweet/post live for the account.
THE GOALS
1) Craft intriguing tweets before Sage Summit to draw interest and encourage attendees to join the
Sage ERP X3 sessions.
2) Engage with partners, press, and various attendees at Sage Summit to increase engagement and show
increased activity.
3) Grow each respective social media profile (Facebook and Twitter) as a result of live engagement.
OUR STRATEGY
LFPR developed a specific on-site strategy whereby the Social Media Manager from LFPR would attend each
Sage ERP X3 session as well as other relevant sessions and tweet live, pertinent, interesting information so
those abroad or unable to attend would be able to participate.
Social Media Strategy | Social Content Creation | Social Advertising
26. THE CHALLENGE
Avenza Systems needed to develop a sustainable and engaging consumer presence on Facebook and
Twitter for their consumer product PDF Maps.
THE GOALS
1) Develop a robust social media strategy that would position PDF Maps as a consumer brand with an
interesting product readily available for download.
2) Engage with outdoors-y people in an effort to communicate the value of an offline—but still
interactive—map would lend them in times of no cell service.
3) Build a social presence whereby communicating with editors and press would be taken seriously
and secure coverage.
OUR STRATEGY
LFPR developed a social media strategy that focused on establishing the Facebook and Twitter presences
of PDF Maps by engaging directly with the consumers who would find the product useful. The strategy
included positioning maps available in the Avenza Map Store on social media in an interesting way.
The strategy also included an ongoing participation in weekly Tweet Chats centered around Travel and
Outdoors. Participation in these chats led to a significant increase in followers, regular social media
engagement, and the ultimate goal: app downloads.
Social Media Strategy | Social Content Creation | Social Advertising
28. Mark Stimpfig
Business Development - UK
Lucid Fusion | LFPR
mobile. 44 (0) 7976 709 089
landline. 44 (0) 208 723 8647
marks@lucidfusion.com
LA | New York | London
