The document discusses social ethos and the importance of social media strategy for organizations. It provides an overview of Ethos Social Media LLC, a company that helps organizations implement successful social media plans. The document outlines best practices for social media use, including not creating silos, addressing feedback, and distributing relevant content. It presents a five-step planning process and emphasizes regularly publishing, engaging, managing, and analyzing social media activities.

1. The Social Ethos
Character, Passion, Authenticity

2. Ethos is a greek word meaning “character”
that is used to describe the guiding beliefs or
ideals that characterize a community, nation
or idealogy.
Ethos Social Media, LLC 2012

3. “If you cut off a spider’s head, it dies; but if you cut off a
starfish’s leg, it grows a new one, and that leg can grow
into an entirely new starfish. Traditional top-down
organizations are like spiders, but now starfish
organizations are changing the face of business and the
world.”
The Starfish and the Spider: The Unstoppable Power of
Leaderless Organizations
Ori Brafman and Rod A. Beckstrom
Ethos Social Media, LLC 2012

4. Created to help
organizations to overcome
the obstacles in
implementing social media
successfully into their overall
marketing strategy.
Complement
Energize
Empower
Ethos Social Media, LLC 2012

5. Commandment 1
Thou shalt not create a
Social Media Silo!
Ethos Social Media, LLC 2012

6. The Good, the Bad & the Ugly
Pros to Successful Plan Cons to “Sloppy” Plan
Additional channels to Inconsistent and/or
disseminate your conflicting messages.
message. Mishandling negative
Instant access to feedback or worse not
marketplace w/ knowing about it.
immediate feedback. The “it’s all about me”
Interact with clients posts.
personally. Missing opportunities to
Leveraging brand let others sing praises.
influencers and
promoters.
Ethos Social Media, LLC 2012

7. Commandment 2
Thou shalt not ignore
criticism from
constituents!
Ethos Social Media, LLC 2012

8. The Good, the Bad & the Ugly
Pros to Successful Plan Cons to “Sloppy” Plan
Additional channels to Inconsistent and/or
disseminate your conflicting messages.
message. Mishandling negative
Instant access to feedback or worse not
marketplace w/ knowing about it.
immediate feedback. The “it’s all about me”
Interact with clients posts.
personally. Missing opportunities to
Leveraging brand let others sing praises.
influencers and
promoters.
Ethos Social Media, LLC 2012

9. Commandment 3
Thou shalt distribute
relevant content.
Ethos Social Media, LLC 2012

10. The Good, the Bad & the Ugly
Pros to Successful Plan Cons to “Sloppy” Plan
Additional channels to Inconsistent and/or
disseminate your conflicting messages.
message. Mishandling negative
Instant access to feedback or worse not
marketplace w/ knowing about it.
immediate feedback. The “it’s all about me”
Interact with clients posts.
personally. Missing opportunities to
Leveraging brand let others sing praises.
influencers and
promoters.
Ethos Social Media, LLC 2012

11. Ethos Planning Process
5 Steps to a Successful Plan
Ethos Social Media, LLC 2012

12. Identify existing
marketing goals and
strategies. Step 1
Ethos Social Media, LLC 2012

13. Perform a Social
Media Audit.
Step 2
Ethos Social Media, LLC 2012

14. Map the NEW
Marketing Flow.
Step 3
Ethos Social Media, LLC 2012

15. Agree on the Social
Media Objectives and
create the Plan. Step 4
Ethos Social Media, LLC 2012

16. Identify the who,
what, where and how. Step 5
Ethos Social Media, LLC 2012

17. Ethos Social Media, LLC 2012

18. Implementation
Publish, Engage, Manage, Analyze
Ethos Social Media, LLC 2012

19. The Hub Approach
Analyze Publish
Manage Engage
Ethos Social Media, LLC 2012

20. Publish
Ethos Social Media, LLC 2012

21. Engage
Ethos Social Media, LLC 2012

22. Engage
Ethos Social Media, LLC 2012

23. Manage
Ethos Social Media, LLC 2012

24. Analyze
Ethos Social Media, LLC 2012

25. Contact Ethos
Please feel free to contact us to schedule a
free initial consultation and evaluation.
/ethossocial @ethossocial
www.ethossm.com mmarkw.ethos
mark@ethossm.com
phone 865.604.2686
Ethos Social Media, LLC 2012