IDMD Online: 5 reasons you should consider adding an app to your campaign mix - Sebastian Vaduva
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5 reasons you should consider adding an app to your campaign mix - Sebastian Vaduva, CEO at Appscend - Mobile Experience Igniter
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IDMD Online: 5 reasons you should consider adding an app to your campaign mix - Sebastian Vaduva
- 1. 5 reasons you should consider adding an app to your campaign mix Sebastian Vaduva, - CEO Twitter: @sebivaduva Email: sebi@appscend.com Webinar 13.03.2012
- 2. Mobile apps today App Stats Worldwide > 400 M Devices iOS & Android, covering over 70% of the smartphone market today. > 1 M Applications Summed up : App Store & Android Marketplace >182Billion downloads / year by 2015 Mobile is the fastest growing market in the digital sector!
- 3. App’s Lifecycle 1. Design & Develop 2. Deploy 3. Manage App Lifecycle 6. Improve & update 5. Collect user intelligence 4. Monetize or Engage Analytics
- 4. Why would I want an app? 1. Focus on a brand An app is the most intimate and personal connection a client or consumer can establish with your brand #1 App in 57 Countries in 2009
- 5. Why would I want an app? 2. Apps provide the richest mobile experiences. By developing a native app designed for specific smartphone features, you can deliver exceptional functionality that mobile sites cannot. Examples include tapping to a device’s GPS, accelerometer, photos, and microphone. Simply put, native apps can interact with users’ devices more fully in ways that a website cannot.
- 6. Mini Countryman Iphone Game 3. Unprecedented Analytics For every user that logs into your app, you can retrieve demographical data – gender, location and age group. Additionally, you can store your own custom data attached to every user; set and retrieve it inside your app, use it to create custom segments relevant to you
- 7. Why would I want an app? 4. Apps drive sales Sell virtual or physical goods to your customers right on their mobile phones ( IAP, Subscriptions) 5. Web is distracting Time spent on mobile web is less than time spend on traditional web. Therefore there’s really little time to draw the user’s attention. Any distraction could be fatal.
- 8. Thank you! Sebastian Vaduva, - CEO Twitter: @sebivaduva Email: sebi@appscend.com WWW.APPSCEND.COM