Market Research Reports, Inc. has announced the addition of “Quality, Indulgence and Premiumization Strategies in Food - Defending Against Margin Erosion” research report to their offering. See more at- http://mrr.cm/Zdq

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Category : Food & Beverages
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Introduction to Report
 Launch Date: June 24, 2014
 Number of Pages: 86
 Geography Coverage: Global
 Available Format: PDF
Price For Single User License: USD 7,995
Price For Site License: USD 15,990
Price For Global User License: USD 23,985
Delivery Time: Within 24 Hours (During Working Days)

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About the Report
Consumers worldwide are trading down and discounting
is becoming more prevalent, hurting the profit margins of
many manufacturers. “Quality, Indulgence and
Premiumization Strategies in Food – Defending Against
Market Erosion” provides a comprehensive overview and
strategic analysis of how brands can effectively defend
their profits despite the emergence of value competitors.
The report focuses on the strategy of premiumization, to
encourage consumers to trade-up in terms of both price
and quality. The growing popularity of private label
alternatives is also addressed – and what brands can learn
from them, and ultimately defend themselves against
discounters by offering consumers the highest quality,
and drive sales.

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Research Findings
The global financial crisis has affected consumer
spending, and despite economic improvement across
much of Europe and the US, consumers have not reverted
to previous spending habits. Manufacturers must consider
the austerity needs of these consumers by providing
value, not solely in terms of low cost, but also to trade-up
for quality.
Taste and indulgence will continue to drive consumption
across Food categories, and manufacturers should ensure
that their products offer consumers the best overall
experience. Consumers are unwilling to sacrifice taste for
other concerns, such as health, re-enforcing the need to
offer products that offer uncompromised moments of
pleasure and indulgence, particularly, in Non-BRIC
countries.

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Research Findings Continues..
Consumers, particularly in BRIC countries, are
increasingly seeking products that offer assurances of
quality, and manufacturers should respond by ensuring
transparency in terms of sourcing, production, and
ingredients to drive sales, as the desire for authentic and
trustworthy products increases.
Many consumers no longer view private labels as cheap,
lower-quality imitations of branded products, instead
perceiving them to be of an equal, and sometimes higher,
quality. Branded manufacturers can defend against the
growing popularity of private labels by accelerating
innovation, or to corner a niche market which holds no
attraction to private labels.In addition, the growing
premiumization of private label offers means that making
private label products could improve the profitability of
some manufacturers.

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Report Coverage
1. Introduction and Overview
2. Market Context
3. Trading-Up Opportunities
4. Responding to Evolving Consumer Needs - Austerity
5. Responding to Evolving Consumer Needs - Taste and
Indulgence
6. Authenticity Strategies in Food
7. Premiumization in Private Label - Opportunities and
Defense
8. Recommended Actions
9. Appendix
For more details regarding Report coverage see the last slide
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Company Coverage
1. Aldi
2. approved-food.co.uk
3. Asda
4. Ben and Jerrys
5. Better Food Co.
6. BioSegur
7. Bolthouse Farms
8. Cadburys
9. Chokablok
10.Co-operative
11.Diageo
12.Dunkin' Donuts
13.Eroski
For more details regarding Report coverage see the last slide
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About Market Research Reports, Inc.
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