5 Ways to Keep Your Front Desk Productive - 2/15/16
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5 Ways to Keep Your Front Desk Productive - 2/15/16
- 1. millenniumspasalon.com | meevo.com 5 WAYS TO KEEP YOUR FRONT DESK PRODUCTIVE
- 2. millenniumspasalon.com | meevo.com Bob Maconi VP of Enterprise Sales Millennium Systems International Owner of Salon Today 200 Winner Elysium Salon & Spa in Lincoln Park, NJ YOUR PRESENTER
- 3. millenniumspasalon.com | meevo.com AGENDA • Is Your Front Desk A Cost Center or a Profit Center? • 5 Easy Ways to Keep the Front Desk Productive • Contact Information
- 4. millenniumspasalon.com | meevo.com Is Your Front Desk A Cost Center or a Profit Center? They Should Do More Than Just • Answer Phones • Greet Guests • Close-Out Drawers • Book Appointments • Ring-Up Sales
- 5. millenniumspasalon.com | meevo.com 5 Easy Ways to Keep the Front Desk Productive 1. Re-Book 2. Up-Sell 3. Cross-Sell 4. Add-On 5. Proactively Contacting Clients
- 7. millenniumspasalon.com | meevo.com “Re-booking is the act of ensuring that your clients always come back by booking their appointments in advance.” 1
- 8. millenniumspasalon.com | meevo.com RE-BOOKING IS A CULTURE • Educate your team • Starts in the chair • Tell your clients when their next appointment is • Reward clients for pre-booking • Rewards & Point Systems
- 9. millenniumspasalon.com | meevo.com Re-Booking = Increased FOV Let your software do the work for you
- 11. millenniumspasalon.com | meevo.com “Up-selling is the act of replacing existing service with a more expensive one.” 2
- 12. millenniumspasalon.com | meevo.com UP-SELLING • Train your team on upgrades • Every industry uses up-sell For example: 60 Minute Massage to 90 Minute Massage
- 13. millenniumspasalon.com | meevo.com Up-Sell = Increased Average Ticket Let your software do the work for you
- 15. millenniumspasalon.com | meevo.com “Cross-Selling is the act of booking additional services to an already booked service.” 3
- 16. millenniumspasalon.com | meevo.com CROSS-SELLING Increase Sales for other Departments • For Example: Book a facial with a massage Increase Sales for the same Department • For Example: Book a pedicure with a manicure
- 17. millenniumspasalon.com | meevo.com Cross-Sell = Increased Average Ticket Let your software do the work for you
- 19. millenniumspasalon.com | meevo.com “Add-ons are items that have been added to an existing service at no extra time, but at extra cost.” 4
- 20. millenniumspasalon.com | meevo.com Add-Ons = Increased Average Ticket Let your software do the work for you
- 22. millenniumspasalon.com | meevo.com ADD-ONS No Time Wasted. • Enhance the service for clients • Train your team on add-ons (and their benefits) For example: Conditioning treatment for a shampoo and cut
- 24. millenniumspasalon.com | meevo.com “Proactive Calls are the key to keeping a filled appointment book.” 5
- 25. millenniumspasalon.com | meevo.com PROACTIVE CALLS Examples of Different Kinds of Proactive Calls • Outstanding Liabilities • Holiday Promotions
- 26. millenniumspasalon.com | meevo.com Proactive Calls = Increased Revenue Let your software do the work for you
- 27. millenniumspasalon.com | meevo.com What is the benefit of doing these 5 Action Items financially? Let me show you… WHAT IF?
- 28. millenniumspasalon.com | meevo.com CREATE FRONT DESK PROFESSIONALS Make It a Career Opportunity – Incentivize Them For Example: Create new positions with multiple levels Receptionist – Entry Level • $8.00 an hour Front Desk Specialist • $10.00 an hour Front Desk Professionals • $15.00 an hour and up • Also encompasses all 5 revenue increasers
- 29. millenniumspasalon.com | meevo.com TIP 1 Re-Booking RECAP TIP 2 Up-Selling TIP 3 Cross-Selling TIP 4 Add-Ons TIP 5 Proactively Call
- 30. millenniumspasalon.com | meevo.com CONTACT US For questions about today’s presentation education@millenniumsi.com Download This Presentation on Millennium’s Slideshare