With the decline of organic reach within Facebook, I've been looking at ways to reach more of my followers without having to give Facebook even more money. The solution... exploiting Facebook Open Graph to email my followers direct, for FREE. I'll walk you through the whole process that I take to do this so that you can start connecting with all of your followers in a matter of minutes. View my full tutorial here as well: http://www.matthewbarby.com/emailing-facebook-followers/

1. Exploiting Facebook Open Graph
to Email Your Facebook Followers
@MatthewBarby

2. The decay of Facebook reach.
Facebook reach has been in decline over the past year
On average, each post will reach around 5%
@MatthewBarby
of your followers
This is only going to get worse

3. REF: http://www.convinceandconvert.com/social-media-tools/this-chart-explains-the-reachpocalypse-and-
why-facebook-is-laughing-all-the-way-to-the-bank/
@MatthewBarby

4. The Solution.

5. Pay Facebook more money to reach the fans
that you’ve already spent a lot of money
@MatthewBarby
acquiring in the first place…

6. @MatthewBarby

7. Wait... there’s something
else.

8. @MatthewBarby

9. @MatthewBarby

10. Step 1: Extracting UIDs.
You need to gather the unique ID number
for each of your Facebook followers
This isn’t easy, so you’ll need a tool called Facebook
ID Scraper (facebookidscraper.com)
@MatthewBarby

11. @MatthewBarby

12. @MatthewBarby

13. Step 2: Scraping usernames.
Parse the UID with the http://graph.facebook.com/ in
Excel to create scrape extra data around each user
Do this with the following formula:
="http://graph.facebook.com/"&A1
@MatthewBarby

14. @MatthewBarby

15. Use the SEO Tools plugin for Excel to scrape the
username of each Facebook profile (this will help us
@MatthewBarby
to find their email address)
Use the following formula within Excel:
=JsonPathOnUrl(B1, "username")

16. Apply this formula to all cells within the column.
@MatthewBarby

17. @MatthewBarby

18. Bear with me. It’ll all make
sense soon…

19. Step 3: Create the Facebook e-mail.
Parse the Facebook username with the Facebook
@MatthewBarby
email address.
Do this with the following formula:
=C1&"@facebook.com"

20. @MatthewBarby

21. @MatthewBarby
What now?
Any email sent to an @facebook.com email address
will forward directly to the primary email address on
the person’s account…

22. @MatthewBarby

23. @MatthewBarby
Before you begin.
The first email sent to a Facebook email address will
not deliver. It will send a message to the user asking
if they want to disable email forwarding
The second email (and any future email) will go
directly to them
Also, emails from Microsoft Outlook won’t send to
Facebook email addresses (I have no idea why), but
Gmail and Hotmail will send

24. @MatthewBarby
So…
Set up a new Gmail address and send a blank email to
all of your followers to trigger the warning message
The second email you send should come direct from
your email address and can include images, etc.

25. @MatthewBarby

26. A quick note.

27. Apply this formula to all cells within the column.
@MatthewBarby

28. With great power comes great
@MatthewBarby
responsibility.
Don’t just spam the followers that you’ve worked so
hard to acquire
Offer something of value within your emails

29. @MatthewBarby
Enjoy.
http://www.matthewbarby.com/emailing-facebook-
followers/