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Generating Great Mobile PPC Results In 2017

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Matthew Umbro
Matthew Umbro

The year (or years) of mobile is a phrase of the past. Your site and advertising efforts are either optimized for your users or they aren’t. There is no in-between. This presentation will discuss strategies you can utilize today to improve the quality of your mobile PPC presence.

Marketing
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GENERATING GREAT MOBILE PPC RESULTS IN 2017 Matt Umbro, Associate Director of Search at Hanapin Marketing & Founder of PPCChat
@Matt_Umbro Who Am I? • In the PPC industry since 2007 • Founder of PPCChat • Blogger, conference speaker, and (hopefully) critical thinker
Agenda 1. The mobile paid search landscape 2. Analyzing mobile performance 3. Writing mobile paid ads @Matt_Umbro
@Matt_Umbro
@Matt_Umbro *Graphs from Merkle Q4 2016 Digital Marketing Report
@Matt_Umbro *Graph from Merkle Q4 2016 Digital Marketing Report
@Matt_Umbro
@Matt_Umbro
@Matt_Umbro
@Matt_Umbro
@Matt_Umbro
@Matt_Umbro Critical Points • Bid enough to be in position 2 or higher • Set campaign level mobile bid adjustments, but in higher impression ad groups, use bid modifiers • If ±75% of impressions are coming from mobile, consider creating a mobile only campaign
@Matt_Umbro
@Matt_Umbro
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@Matt_Umbro Price Extensions Visual Sitelinks
@Matt_Umbro Wrapping Up… • Mobile traffic continues to increase – mobile users expect more from your advertising efforts • Find out how mobile-centric your audience is • You should be writing mobile preferred ads!
THANK YOU! Questions, comments, or just say hello! matt.umbro@hanapinmarketing.com

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