3. Window display:-
It is an on sight method of advertising. Goods can
be excibited in artistically laid out windows at the
shop fronts.
Large showrooms are organised by big
manufacturers and wholesalers in the main market
to advertise their products and attend to the queries
of customers.
Window display are very popular with the retailers
since it helps in informing the customers about the
type of goods available.
4.
5. Window display is the most effective and direct
method of attracting the immediate attention of
customers.
The products are arranged in a systematic and a
decorative manner to raise curiosity amongst the
customers.
Window display attracts the customer into the
shop where he can be shown more variety of
goods, therefore, high quality and eye catching
goods should be displayed in the show window.
6.
7. Some of the visual factors in getting attention
for window displays are:-
1.
• Display is arranged within the normal range of vision of passer
by.
• The other part of display should be used as decorative portion
such that it attracts the sight of customers.
2.
• The window or unit must be arranged to convey one dominant
idea.
3.
• Devices such as colour, motion,arrangement etc should be used
to gain attention.
4.
• The arrangement of window background n lines play an important
role in gaining attention of customers.
8.
9. Principles of Window Display:-
The fundamental purpose of the window display is to
attract the passers by and develop interest in the
merchendise displayed.
The time required for the average person to walk
past the average show window has been estimated
to be 3 to 11 seconds.
The customer’s attention must be arrested quickly. N
so the window is deliberately designed to attract the
customers. People get impressions through the eye
than any other way, so window display plays an
important role in grabing the attention as well as
making a good impression.
10. Some of the dominant ideas adopted to
drug store window display are:-
a. The merchendise may be used as a primary focus of
interest. The selling idea must be concentrated in a
display card placed at focal point of display.
b. The dominant theme should be related to an
associated idea such as an item in the news, a
research achievement etc, which is currently engaging
the interest of public, such as urge for romance, desire
for beauty, health, etc.
11.
12. The pharmacist should know the character,
age,apparent income, status, sex, etc of the store
customers and of passers by in order that the
themes may be adopted to their personal interst.
Eg- in certain location of a city, there may be more
women customers. In such a case the stores theme
should be oriented towards women’s interst.
Moreover, the arrangement of units in window
display must be intersting. In arranging drug store
display, related units are grouped together.
Eg- shaving items like razor, cream, brushes etc
must be kept together. This is better than a window
where perfumes, laxatives, creams, talcs etc are
placed together.
13.
14. An interesting rhytmic pattern is obtained by
arranging the elements in group of contasting
heights and width across the width of the
window. Smaller objests should be placed at
the front of taller and larger objects so both are
equally visible.
Colours play an important role in gaining the
attention of customers and passers by. Bright
colours like Red, Blue, Yellow, Orange and
Green must be used in display cards in the
window.
15. Advantages of window display:-
1. It acts as a silent salesman for promoting
sales.
2. It is good method of advertisement.
3. It makes the shop more attractive.
4. It attracts the customers and passers by.
5. the customers come to know what kind of
products are available in the shop.
16. 6. It helps the hesitant customers to make up their
minds to buy certain goods by letting them know both
the quality and price of the product.
7. It saves time of the shopkeeper.
8. It promotes sales.
