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Cities at the center of fashion growth

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McKinsey on Marketing & Sales
McKinsey on Marketing & Sales

Companies looking to drive growth in fashion shouldn't look to countries; they need to look to cities. Urban markets are shaping how - and where - fashion grows. This infographic is based on a presentation given by McKinsey partner Nathalie Remy (Paris) at the Women's Wear Daily Apparel and Retail CEO Summit. View McKinsey's top retail content: http://mckinseyonmarketingandsales.com/sector/retail

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MOSCOW = 4 IRELANDS SHANGHAI = POLAND + PORTUGAL PARIS = NORWAY + NEW ZEALAND SOURCE: Unleashing fashion growth city by city, McKinsey 2013 McKinsey on Marketing & Sales + NEW YORK = 3 DENMARKS +

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Cities at the center of fashion growth

  • 1. MOSCOW = 4 IRELANDS SHANGHAI = POLAND + PORTUGAL PARIS = NORWAY + NEW ZEALAND SOURCE: Unleashing fashion growth city by city, McKinsey 2013 McKinsey on Marketing & Sales + NEW YORK = 3 DENMARKS +