1. Media Analysis
 Absolute Radio
 BBC Radio 1
 ITV

2. Radio Circulation
 BBC Radio1, 9.87million.
 Absolute Radio Total Survey Area (TSA) Population,
53,205,000.

3. Itv
Cost
Circulation
 £50,000 when
 10 million
advertise on
national
programme such as
Coronation Street.
viewers

4. Radio Analysis
 91% of UK population tune in to radio every week.
 21.1% of adult age 25+ Listened to radio via mobile
phone.
 52% of the population tune in to digital radio every
week.
 24 million adults have access to a DAB receiver, up
10% Year on Year.

5. Television Analysis
 TV and Online Advert
 Using TV and online together results in 47% more
positivity about a brand than using either in isolation
 Both TV and the internet are used for entertainment
(TV, 80%; online 56%) and both have a significant
influence on driving purchase (75% and 52%)

6. Motivation and
Concurrent Behaviour
The Roles of Both
Media

8. Reference
 http://www.thinkbox.tv/server/show/nav.1019 Accessed




on 25/02/2014.
http://www.rajar.co.uk/docs/news/RAJAR_DataReleas
e_InfographicQ42013.pdf Accessed on 25/02/2014.
http://thetvagency.com/itv/ Accessed on 03/03/2014.
http://www.theguardian.com/media/2003/jul/31/radio.
bbc. Accessed on 03/03/2014.
http://www.bradinsight.com/BRAD/Profile/Title/a0HD
000000D2a9lMAB#audience Accessed on 03/03/2014.