This presentation accompanied the pitch in the finals round for the Social Innovation Case competition. It is meant to be accompanied by a full report and "dashboard." The team was the "Rockin' Badgers." It was made in a day.

2. 5868762714:
Hey, Eddie. Meet me at Starbucks at 3:00.
Don’t forget your cup.
@SarahJuddWelch
Still on the @Recyclebank leaderboards
for Soho. At least somebody is
justifying my coffee addiction. #RB2Go
The fact I can bug my SIC team
members about their everyday
green habits from India is awesome...
and a little creepy.
Considering an expansion, Recyclebank?

4. You might We think
think it’s it’s pretty
simple. powerful.

5. 1.5
Billion
Cups Annually

6. 1.5
Billion
Cups Annually
We have a
reuse
issue.

7. RecycleBank should do
for the coffee cup and
plastic bag what it did
for the recycling bin.
But that’s just where
we’ll start.

8. private public
weekly daily
individual incentive group incentive
transactional experiential
points credibility
site platform
page interface
chores habits
steady disruptive
grounded on the go
me. us.

9. Theory of change
Shift how Recyclebank interfaces to transform
our individual healthy habits into
social sustainable lifestyles.
platform/
paradigm
shift
disruptive
campaign
new
action

10. Theory of change
It doesn’t happen overnight.
Need to not only expand the number of users drastically,
but shift the way they view and interact with you.
Then you can have a new role in their lives.
1 1
one one
year+
ONEAMERICA CHALLENGE
Recyclebankto-go

11. 1 1
one
ONEAMERICA
CHALLENGE

12. 1 1
one
ONEAMERICA
CHALLENGE
month
1 1 1
Inform Register Act Reward Capture
+ + + + +
Engage Organize Socialize Celebrate Shift
one
year+
interface
Recyclebankto-go shift

13. Inform + Engage
Recyclebankto-go
Capture mechanism
please
store based
scan
to bank. scanner
custom cup sticker and/or
and/or
123mycode
individual
RecycleBankto-go scan +
check-in
RecycleBank custom bag tag e.g.
branded items

14. Structure of campaign
Municipality based + Retail coffee shops +
Community organizations
community
organizations
coffee shop
6 cities partnership
existing
5 partnership cities One major brand brands
1 dense+digital or
6 local brands
Two types of rewards:
Community Grants
and
Savings Bundles

15. Rough Timeline
1 1
Inform Register
+ +
Engage Organize
month
1
Act Reward
+ +
Socialize Celebrate

16. Capture + Shift Users
Have heavy users catalyze meaningful offline action and
incentivize new users.

17. “You don’t know when
your biggest moment is
going to be.”
Jeremy Heimans

18. one
disruptive
year
shift users +
create disruption +
introduce/refine interface

19. 1 1
one one one
ONEAMERICA CHALLENGE ONEBAG HOLIDAY ONERESOLUTION
DAY 2 PLAN GOAL
FOCUS ON BAGS BRING A BUDDY
5 RETAIL/GROCERY
NOVELTY
BUILD CREDIBILITY
METRICS
consumer + social media habits + goals + metrics
one one
ONEEARTHDAY ONEBOOK SUMMER
INTRODUCE LOCAL
CAUSES INVOLVE LIBRARIES
EXPAND TO BOOKS
DEEPEN MUNICIPALITY SUMMER BRAIN SLIDE
RELATIONS
causes + change + community institutions

20. metrics + tracking +
profiles challenges
creation/
curation +
badging +
ambassadors mapping