2. CampusMD
• We are the leading brand in telehealth services for
college campus students
• CampusMD provides parents of students an additional
ability to support their child’s college success.
• Recurring revenue model
• Low cost option to enter growing market
Project Objective:
• Extend trusted customer relationships with an additional
high value service to serve college students and their
families.
• Provide Technology platform to manage response
tracking for a online and offline campaign
3. ProjectDetails
Core Assets:
• Strategic Partner: American Well; Proven Standard for
Health Care
• American Well Platform:
• Real time account activation to their physician
practice
• Flexible pricing engine
• Adoption in College Housing market
• Convert EDR and PEAK (over 60,000 beds combined)
4. ProjectImportance
• High Importance
• Test model for spring semester
• National Rollout Next Fall
• Test email responses, web traffic, posters, pamphlets for
messaging efficacy and conversion
• 12 week project ($15,000)
• Additional Markets
• Off Campus Housing
• Faculty/Administration
• Graduate Students/Post College