This document outlines the key components of a digital ecosystem including e-commerce, CRM integration, web portals, analytics, pricing and order management, marketing automation, content management, and social media capabilities. It describes experiences with connecting ERP systems, product information management, multi-channel campaigns, search optimization, documentation portals, recommendation engines, analytics platforms, customer service, and syndicating content across websites. The digital ecosystem is meant to fuel applications, processes, and websites both internally and for partners.

1. Machine
Learning
Call Center(s)
Outbound/
Inbound Support
3rd Party
Lists
1- Sales Leads (Inside)
2- Channel Leads linked to:
Accounts or converted
to Opportunities
Authenticated.com)/
Bus. Intranet (Employee)
Self-Service/
Syndication
Staging
CMS: Public Web sites, Campaign
Content, Landing Pages
Hosted/
3rd Party
Processing
Distributor
Orders
1- Leads (SQL/ MQL)
2- Service Requests
Reporting
Analytics
Query Tools: Business
Objects/ (I3) Analytics
End User: POS/
Reported Sales
(Vistex)
BAPI/ IDOCS
Social Listening
Nice/ not need to have
Site Ecomm.
External/ 3rd Party
Samples
Public Site(s)
Anonymous/ Guest
Transaction
Generated Data
“Trade Show”
Lead & Order
Capture App
Sample
Requests
“Matching “Software
Outbound/
P2P Marketing
Analytics Dashboard
Channel=Promise of P.O.
eCommerce=Sale
Stage 5
CustomComponents&
Connectors
Supercharged
with Company &
External Data,
Hadoop blended
Leads Accounts Opportunities
Contacts
Data.com
Digital Ecosystem
B2BRevolution.com Digital Ecosystem © All rights reserved
EAI IT: Various
Professional | Social
Referrals
Email Comm., Landing Pgs, *Forms
Industry | Channel
Commerce
EXTERNAL
GP SITES
Opt-ins Leads back to CRM/ SFDC
Web Alerts
Data Store &
Large Scale Processing
CONFIRMATIONS
Syndication
Hub

2. Experience and Areas of Expertise
• Digital Ecosystem- ERP connectivity, Key Web Sites, Applications Processes and Services connectivity
• Digital Merchandising and Full Direct to Customer eCommerce
• Master data management of product data/ enriched product content PIM/ PCM, Product Catalog to
fuel all product internal applications, processes, internal and partner apps and web sites
• Marketplace/ Channel Site digital merchandising - product/ price content publishing, self-serve,
syndication, integration and process automation. GS1 Data Synch Phase I & II
• Account and Campaign Based & Ecommerce with configurable sub-sites on-the-fly with custom
branding, assortment and pricing integrated Salesforce CRM
• Web Portal– Public/ guest domain, authenticated/ secure and Employee Business Intranet
• Portlets/ Company and Location Based with Localized Content and Services
• KPIs and Real-time Digital Analytics (Google Suite)
• B2C and B2B Pricing, Order Management, Logistics and Fulfillment services
• Buy Now (by Product Sku or Product List) – find authorized distributors/ dealers, site ecommerce,
partner referrals, Amazon associates to monetize site traffic
• B2B Account Based Pricing and order to cash and settlement, transaction reconciliation processes
including real-time Sale Activated Settlements
• Multichannel campaign management/ lead management
• On-site search, faceted, search and select optimization
• Document Portals
• CPQ Configure to Price Quote tools/ Proposal Generators and Calculators
• Recommendation engines/ guided selling
• SEO/ SEM and Domain Benchmarking
• Marketing Automation Platform (Pardot/ Salesforce)
• Find Authorized Dealers/ Distributors Lead Generation – Google Maps
• Data Visualization (Tableau)
• Amazon Associates and Referrals to monetize site traffic
• Communication Platform – News, Blog, Content marketing and Alerts
• Knowledge and Learning Centers/ LMS
• Loyalty Programs- Cash Based and Points/ Prize Redemption
• Online Customer Service – chat, virtual agents and inline customer service
• Social Channels (product reviews, social and professional network selling, product or brand advocacy)
• Syndicated Content/ Data to increase reach of content through affiliate and industry sites
• GS1 Data/ Content Synchronization Phase I & II
• Marketing Automation Platform - Transactional Campaigns, Account Based Sites/ Landing Pages
• Third Party Logistics (3PL)
• Warranty innovation and support
• WCM/ CMS, Digital Asset Management
• Web content experimentation tools (A/B, multivariate)
• Web payment gateways, third party processors/ mobile payments
• YouTube Channel and video syndication
• Responsive Design, mobile first including mobile commerce; Google and Apple Store Apps
• Agile Product Development internal and external cross functional teams