2. WHO WE ARE
MBG is a business enabler that focuses
on accelerating revenue growth of our business partners.
MBG is a success based practice.
2
SLIDE
3. • Expertise, experience and efficiency in
the ICT industry
• Open new markets and customers
• Sales expertise (Sales tools/training
Sales Operations)
• Uncover new opportunities
BUSINESS
DEVELOPMENT
• Tailor a Marketing strategy based
on the target the region within
North America or Latin America
• Define marketing plan
• Define and implement a “Go to”
market strategy
• Partner selection and negotiation
• Collaboration with trusted channels
• Channel Management (day to day
operations)
SLIDE
3
WHAT WE DO
MARKETING
STRATEGY
CHANNEL AND PARTNER
DEVELOPMENT
We are a business enabler providing:
4. 4
SLIDE
OUR APPROACH
UNDERSTAND our customers business, our priority.
UTILIZE our extensive network and long term
relationships.
LEVERAGE our teams combined experience.
INNOVATE our customers market strategy.
Subject matter EXPERTS.
5. SLIDE
5
• Helping our business partners to develop, launch and expand their business into North America and Latin
America
• Connecting to extensive network and influencers at a local level across verticals and industries
• Providing access to the regional and global service providers and enterprises
• Collaborating effectively with business partners and their customers
• Tailoring strategies , plan and solutions to meet market priorities
• Integrating seamlessly with your business development and sales teams
• Managing entire customer channel group within target markets
• Executing ; Planning, qualifying, negotiating, closing, implementing, reporting
HOW WE DO IT
While your customers are valued added resellers and distributors, our go to market strategy
includes:
6. 6
MARKET AND BUSINESS
DEVELOPMENT CYCLE
SLIDE
MBG can engage with our Business Partner at any time within the Business Development
cycle.
MBG has the capability and resources to provide a holistic recommendation and
execution of the plan
MBG can provide specific solutions and implementation support for each step of the
cycle such as: Lead Generation, Account Development, Channel Lead; Go to Market
plan, Marketing Campaigns.
MARKET RESEARCH AND
ANALYSIS
GO TO MARKET
STRATEGY
OPPORTUNITY
MANAGEMENT
BID
MANAGEMENT
CONTRACT
NEGOTIATION
ACCOUNT
MANAGEMENT
7. 7
CHANNEL-PARTNER
DEVELOPMENT
SLIDE
Immediately following contract engagement MBG will:
• Engage partners and in-country associates
• Create and implement a Market/Training
• Build engagement plan for partners
• Provide in-market channel recruitment resources
• Secure agreements with in country partners
• Develop and manage Channel pipeline
• Engage the customer to support technical and sales certification of the channel
ENGAGEMENT PLANNING TRAINNING SECURE
AGREEMENTS
SALES PIPELINE SALES
CERTIFICATION
MARKETING
9. 9
SLIDE
Collins held several corporate roles in recognized technology
companies; At Amper, a leading Spanish Security & Defense firm,
he served as Marketing & Communications Director. At Desca
(Cisco Channel), as Regional Marketing Director/ Director of
Carrier Services and at eLandia International as Corporate
Marketing Director.
At previous companies, Collins served to actively provide and set
corporate strategies, goals, and he had a key role in reaching
the annual targets. Collins holds a bachelor of Computer
Information System, from Western Washington University with
more than 20 years of experience in the International Technology
Industry.
jcollins@mbgbpartners.com
Juan Collins
Business Partner
Sanchez has more than 20 years of experience in Market and
B u s i n e s s d e v e l o p m e n t a c t i v i t i e s s p e c i a l l y i n t h e
telecommunications and technology sector.
He has a vast experience leading the development and
execution of the commercial strategy, spanning Sales, Sales
Operations, Marketing and Partner Development, which is
reflected in the role he held at Globenet.
Previously, he worked for Vodafone where he was responsible for
defining strategy and direction for Vodafone’s expansion of carrier
services into Latin America. He also worked in similar roles at
BlackBerry/RIM, Level 3 and AT&T. He holds a master’s degree in
Business Administration and an Industrial Engineering degree.
msanchez@mbgbpartners.com
Mariano Sanchez
Business Partner
WHO WE ARE