1. “Where creativity and personal style combine.”
Mikaela M. Maxwell, CEO & Creative Director

2. The Problem
Where can tweens & kids
get a hands-on fashion experience?

In a busy city parents
are always looking for
children-friendly
options. (tourists/
locals)

Where can you GO to
MAKE wearable &
memorable one of a
kind pieces ?

3. The Solution
Strategy



The COMBO Co. will provide a fun,
interactive and family friendly environment
where guests can turn a basic garment into
their own masterpiece (A COMBO).
Customers are immersed in a fashion craftsshop
COMBOs’ are Customizable through
on trend:
 Embellishments
 Appliques
 Iron-on designs

4. Our Brand Promise
The core of The
COMBO Co. is our
commitment to fostering
the spirit of creativity.
We celebrate
participation in the
creative process and
believe that everyone
deserves the chance to
choose and create.

5. SWOT

Strengths
Brick & Mortar experience
vs. Web customization
 Immediate satisfaction,
customers leave with
product
 New Tourist Attraction/Local
venue/Birthday Party option
 Opportunities
 z
 Expand product offering &
add adult lines
 3D custom printed
embellishments/appliques
 Fashion tech additions
 Store expansions


Weaknesses



Many overhead costs
Could be replicated by
companies with larger
budgets
Threats



Existing and new clothing
retailers
D.I.Y. and Crafts stores
T-shirt Customization
websites

6. COMBO Process

CHOOSE IT!
 Choose
Shirt and/or
Jacket
 Choose
Embellishment and/or
Iron Design

COMBO IT!
Items are weighed in
for Pricing
 Customize and
Combine to create by your COMBO Coach
*Assisted
YOUR COMBO!


7. Product Line








Basic Crew Neck
Basic V-neck
Jean Jacket
Beanies
Embellishments
Appliques
Iron-On Designs
Adhesives (Bemis Sew-free technology)
http://www.bemisworldwide.com/products/sewfree/

8. The COMBO Co.
BRAND




We are the cool
kids.
We don’t like
regular, that gets
boring.
We believe in fun
and the magic of
making.
We are The Combo
Co.

9. The COMBO Co.
Customer Profile
The Creative, Imaginative, Fashion-Inclined
Child
& Their Parents

8-15 years old

Family vacations
regularly
(segmented for marketing
purposes 8-9, 10-13,14-  Resides in or
15)
frequently visits the
NYC area
 Shopping is social
experience
 Owns mobile devices
& internet savvy
 Family Oriented

Active in purchase
decisions & assertive
(Children)

Pop Culture Driven

Interested in and
uses the latest
technologies

Fashionable/ trendy

Professionals/
educated(Parents)

Involved in
extracurricular
activities (Children)

Interested in and uses
the latest
technologies
(Children & Parents)

10. Promotional Campaign
Overview

Specialty stores that cater to a specific market have seen success,
like those that have catered to hipsters or the skater crowd (Urban
Outfitters, Zumiez, Billabong)

Our Tribe is the fashionistas. We mix the worlds of Made-to-order and
Do-it-yourself.
Community is created through an integrated approach:
TV Spots = Promotes
the Combo Club, but
also emphasizing
imagination and
individual expression.
Brick & Mortar = Engages
through a hands-on retail
experience that caters to
the senses.
Online/Mobile = Creates an
interactive community with
chat room, online design
tools, and advocating instore themed parties &
promotions.