Setting up & Using Google Analytics with WordPress

1. Setting Up & Using Google Analytics with WordPress
Presented By:
Mike Farney
Director of Client Services & Analytics
Cazbah
Google Analytics Individual Qualified
@cuseXC

2. You don’t have to be a
genius to set up, use, and
understand Google
Analytics!

3. Google Analytics
Agenda
● Setup
○ WordPress Plugins
○ GA Admin
● Goals
○ Forms
○ Downloads
○ Phone Calls
● Reporting
○ Sources
○ Campaigns
○ Shortcuts / Dashboards

4. Setup
Plugins
● Monster Insights
○ E-Comm - $49 a year
● Google Analytics Dashboard
for WP

5. Plugin Setup
● Connect your UA number
● Track outbound clicks &
downloads
● Enable Universal Tracking
● Enable Demographics
● Enable Enhanced Link
Attribution
● Track Downloads as an
event.

6. KPIs
● What do you want to measure?
● Key Performance Indicators
○ What is important to your businesses
success?
■ Revenue
■ Cost Cutting
■ Increased Customer Satisfaction
■ Reduce Inventory
■ Increase Occupancy
■ More Service Contracts
■ Etc.

7. Goals
● Goals
○ Forms
○ Downloads
○ Sign Ups
○ Phone Calls
○ E-Commerce
■ Goals
■ $ Dollars

8. Reporting
Best Practices
● Filter Internal Traffic
● Segment Spam Traffic
● Use UTM links for Campaigns
● View Year Over Year results

9. Reports
My Top 5 Reports
1. Source / Medium
2. Campaigns
3. Behavior Flow
4. Site Search
5. Mobile Traffic

10. Reporting
Sources

11. Reporting
Campaigns

12. Reporting
Behavior Flow

13. Reporting
Site Search

14. Reporting
Mobile Traffic / Revenue

15. Reporting
Shortcuts & Dashboards

16. Even this guy can use
Google Analytics and get
something out of it.
Lloyd Christmas - Dumb & Dumber

17. Thank You!
Contact Info:
Mike Farney
mfarney@cazbah.net
585-869-0903
http://www.cazbah.net/google-analytics-consulting/
https://www.linkedin.com/in/mfarney
@cuseXC