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Set Up & Use of Google Analytics with WordPress

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Setting up & Using Google Analytics with WordPress

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Set Up & Use of Google Analytics with WordPress

  1. 1. Setting Up & Using Google Analytics with WordPress Presented By: Mike Farney Director of Client Services & Analytics Cazbah Google Analytics Individual Qualified @cuseXC
  2. 2. You don’t have to be a genius to set up, use, and understand Google Analytics!
  3. 3. Google Analytics Agenda ● Setup ○ WordPress Plugins ○ GA Admin ● Goals ○ Forms ○ Downloads ○ Phone Calls ● Reporting ○ Sources ○ Campaigns ○ Shortcuts / Dashboards
  4. 4. Setup Plugins ● Monster Insights ○ E-Comm - $49 a year ● Google Analytics Dashboard for WP
  5. 5. Plugin Setup ● Connect your UA number ● Track outbound clicks & downloads ● Enable Universal Tracking ● Enable Demographics ● Enable Enhanced Link Attribution ● Track Downloads as an event.
  6. 6. KPIs ● What do you want to measure? ● Key Performance Indicators ○ What is important to your businesses success? ■ Revenue ■ Cost Cutting ■ Increased Customer Satisfaction ■ Reduce Inventory ■ Increase Occupancy ■ More Service Contracts ■ Etc.
  7. 7. Goals ● Goals ○ Forms ○ Downloads ○ Sign Ups ○ Phone Calls ○ E-Commerce ■ Goals ■ $ Dollars
  8. 8. Reporting Best Practices ● Filter Internal Traffic ● Segment Spam Traffic ● Use UTM links for Campaigns ● View Year Over Year results
  9. 9. Reports My Top 5 Reports 1. Source / Medium 2. Campaigns 3. Behavior Flow 4. Site Search 5. Mobile Traffic
  10. 10. Reporting Sources
  11. 11. Reporting Campaigns
  12. 12. Reporting Behavior Flow
  13. 13. Reporting Site Search
  14. 14. Reporting Mobile Traffic / Revenue
  15. 15. Reporting Shortcuts & Dashboards
  16. 16. Even this guy can use Google Analytics and get something out of it. Lloyd Christmas - Dumb & Dumber
  17. 17. Thank You! Contact Info: Mike Farney mfarney@cazbah.net 585-869-0903 http://www.cazbah.net/google-analytics-consulting/ https://www.linkedin.com/in/mfarney @cuseXC

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