#CommCon2019 Presentation on SEO for PR Many traditional communications professionals may be surprised to learn they’ve been part of the “IT” crowd all along. In fact, we’re leading the way. Due to continued competition and Google’s ever evolving ranking algorithms, it continues to be difficult to achieve high rankings in Google for a website. Instead of completely removing “traditional” PR’s role, now the most technical search marketer must rely on our savvy to take their Search Engine Optimization (SEO) to the next level. This presentation offers attendees a deeper understanding of the SEO game, instilling them with the confidence, language and basic understanding to insert their skillset into any digital or website discussion. We’ll then delve into how to transform typical PR strategies to include SEO results. And finally, we offer hands-on practical tips that should be infused into any digital PR campaign.

1. Traditional PR Transformation:
Maximizing PR for Search
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2. SEO Overview
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3. I. How the site is built – the technical stuff
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4. II. What is on the site – Content
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5. III. Off-site factors – link-building
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6. Short history of PR & SEO
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7. “nofollow” links

8. Short history of PR & SEO
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9. Who Cares?
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10. Have the SEOs eaten your lunch?
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11. What’s the
difference?
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12. Is media relations
obsolete?
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13. @mikerosenberg #CommCon2019

14. “I'm going to take a pass on this piece as
the author is in the business of providing a
solution to just the kind of issue outlined in
the piece.”
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15. How to do it?
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16. Where to get link story ideas?
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17. Check your backlinks
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18. Check Your Backlinks
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19. The Perfect Example
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20. Check your media
reports
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21. Quick tip add-ons to make you
an SEO PR
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22. Add link opportunities to evaluation
Outlet Name
Outlet Unique
Visitors Per Month Outlet Website
Domain
Authority
Page
Authority
Link
Opportunity
Orbitz 24,266,098 https://www.orbitz.com/blog/ 75 49 Article, Bio
Real Simple Online 11,895,335 http://www.realsimple.com 87 68 Article
Travelzoo 10,902,004 http://www.travelzoo.com 83 62 Article
PureWow 3,827,604 https://www.purewow.com/ 78 57 Article
Matador Network 3,825,684 http://matadornetwork.com 80 60 Article
SmarterTravel.com 3,478,350 http://www.smartertravel.com 75 59 Article
Towleroad 3,163,280 http://www.towleroad.com 60 71 Article
ForbesLife.com 2,968,963 http://www.forbes.com/forbeslife 95 54 "nofollow"
Will Run For Miles 2,794,242 http://willrunformiles.boardingarea.com 78 47 no
ShermansTravel 1,988,349 http://www.shermanstravel.com 59 30 Article
Town & Country Travel 1,695,723 http://www.townandcountrymag.com 76 41 Article
Budget Travel 1,487,920 http://www.budgettravel.com 69 37 Internal
Jetset Magazine Online 1,247,217 http://www.jetsetmag.com 59 28 "nofollow"
xoNecole 1,218,077 http://xonecole.com 59 28 Article

23. Thought Leadership
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24. Pay to Play?
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25. News Announcements
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26. ● HR news
● Remodels/new offices/construction news
● New services/products
● New research/science
News Announcements
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27. Awards & Lists
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28. Events
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29. Community Involvement
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30. One Idea, Many Hits

32. + Coverage on the Charity Website

33. Tools
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34. Tools
NoFollow Simple
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35. What to do
after a hit
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36. PR Talk Podcast

37. Questions?
Presentation images from Unsplash
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