Branding Professional Services is an overview of the capabilities and process of Miles Design, an Indianapolis branding and design firm. - Who is Miles Design - Why Rebrand? - What is the Process? - Sample Work

1. Our focus:
Branding for
Professional Services.

2. Miles Design // Branding for Professional Services
Who is Miles Design?
We are an award-winning branding firm,
specializing in rebranding and web design for
professional services firms.

3. Miles Design // Branding for Professional Services
Industries Served:
Architecture / Legal / Consulting / SaaS /
Engineering / Accounting / Biotech

4. Miles Design // Branding for Professional Services
Sample Client List:
Ratio Architects / Bose McKinney & Evans /
BlueLock / ExactTarget / AIT Laboratories /
Controllership Group / Archway Technology /
Kevin Kennedy Associates / Perfinity / KITE /
Bradford Systems / AIT Bioscience

5. Miles Design // Branding for Professional Services
Award-winning Design:
SMPS Marketing Awards / AIGA Prime /
AIGA Origination / LogoLounge /
LogoLounge Master Series / Telly Awards /
Graphic Design USA / Neenah Paper

6. Miles Design // Branding for Professional Services
Why Rebrand?
Out-of-Date Look / Nothing Matches /
New Partners / Moving / Name Change /
Sales Team Complaining / Lack of Clarity /
Need New Collateral / Big Event /
Competition is Beating Us

7. Miles Design // Branding for Professional Services
Top Reasons to Rebrand:
Differentiate your firm
Find more qualified prospects
Close more deals / Increase profits

8. Miles Design // Branding for Professional Services
What is Involved?
Deepen language and positioning
Logo update
Define brand standards
Create new collateral and tools

9. Miles Design // Branding for Professional Services
What is the Process?
Our process* is called Bold Brand™
Discovery Strategy Positioning Identity Delivery
Stakeholder Meeting Business Objectives Our Market Category Black & White Logo Marketing Collateral
Client Interviews Audience Who We Are / Aren’t Full Color Logo Print Production
Internal Surveys Competition What We Believe Alternate Usage Roll-out
Deliverables How We’re Unique Stationery Package Registering TM/SM
Bold Brand Essence Standards Guide
Elevator Speech
*Note: Basic packages DO NOT include all phases and process elements.

10. Miles Design // Branding for Professional Services
Pricing & Packages
Flat fee/fixed scope options:
Logo Update Package Bold Brand Package Bold Brand Advanced
GOOD BETTER BEST
INCLUDES FINAL DIGITAL FILES INCLUDES LOGO UPDATES AND: INCLUDES BOLD BRAND, PLUS
DISCOVERY DISCOVERY DISCOVERY
Stakeholder Meeting Deliverables Overview Client Interviews
STRATEGY POSITIONING Internal Surveys
Business Objectives Our Market Category POSITIONING
Audience Who We Are / Aren’t Elevator Speech
Competition What We Believe Sample Copy / Headlines
IDENTITY How We’re Unique IDENTITY
Black & White Logo Bold Brand Essence Communications Protocols
Full Color Logo IDENTITY
Alternate Usage Standards Guide
1-Page Standards Guide Stationery Package

11. Miles Design // Branding for Professional Services
Sample Work:

12. Miles Design // Branding for Professional Services
Thank you.
Client references available upon request.
Josh Miles, Principal
Miles Design LLC - Indianapolis
josh@milesdesign.com
317.915.8693 ext. 1
http://www.milesdesign.com