Learn and see the LATEST in video advertising trends and techniques for social channels. Hear about the most recent developments in video at Facebook, Twitter, Instagram, and Tumblr and what that means for brand advertisers wanting to use video on social media.
Slides from the Mixpo/Adage Webinar held in July, 2013. Speakers were Walter Harp, VP of Product Marketing at Mixpo, Mathew Feeney, Product Marketing Lead, and Salim Hemdani, VP Software Development.
Mixpo provides the best video advertising solutions for Media Companies and Agencies. We have the most advanced cross screen capabilities, most responsive and reliable technology and service, and the broadest and deepest data insights. In 2013, Forbes named Mixpo one of America’s Most Promising Companies.
2. social@mixpo.com
Let’s level set: Video is the fastest
growing form of online advertising
U.S. online video ad spending
0
2
4
6
8
$10 billion
$8.04 billion
2011 2012 2013 2014 2015 2016
0%
5%
10%
15%
20%
25%
30%
35%
2011 2012 2013 2014 2015 2016
% of total online ad share
2
3. social@mixpo.com
90% of agencies plan to run
video ad campaigns this year
Source: Mixpo, 2013 Industry Report, Master Multiscreen
Agencies running video ad campaigns
3
4. social@mixpo.com
86% of agencies and media
companies believe video is “core to
social strategy”
Agencies agreeing that
“video is core to social strategy”
4
Source: Mixpo, 2013 Industry Report, Master Multiscreen
10. social@mixpo.com
Once Facebook starts selling video
ads, it will open up tremendous
inventory
Property Videos (000)
Google Sites 15,719,544
AOL 774,641
Facebook 729,549
VEVO 562,445
Microsoft Sites 615,005
NDN 517,871
Viacom Digital 421,490
Yahoo! Sites 304,598
Turner Digital 255,590
Amazon Sites 135,099
Property Videos (000)
Google Sites 3,260,119
LiveRail 2,390,027
BrightRoll 2,384,810
Adap.tv 2,208,488
Specific Media 1,482,259
Tube Mogul 1,442,628
Hulu 1,395,987
Tremor 772,829
AOL 670,437
Videology 598,124
Top 10 U.S. Video Properties Top 10 U.S. Video Ad Properties
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19. social@mixpo.com
Advertisers and agencies aren’t
always sure how to measure ROI
Source: Nielsen 2013 Paid Social Media Report
“I think it moves the needle when combined with
other efforts, but I’m not sure how to measure ROI”
ADVERTISERS
AGENCIES
33%
43%
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20. social@mixpo.com
Today, paid media success on social
sites is measured indirectly
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Source: Nielsen 2013 Paid Social Media Report
What media sellers
indicate they use
Likes/Pins
Click-Throughs
Views
What advertisers and agencies
indicate are most appropriate
Sales Generated
Brand Lift
Shares/Reposts
25. www.mixpo.comwww.mixpo.com
Amplify Paid Media to Gain Earned Media
Impressions
Blast your video
campaign across
social channels!
One social tag
deploys your fully
interactive video ad
directly within social
news feeds.
Example of Panera
Bread blasting their
social tag on Twitter.
27. www.mixpo.comwww.mixpo.com
Easily Deliver Interactive Video Ads Across Social
Channels
This is what a social tag looks like. Simply
tweet the social tag to run video ads inline
within the Twitter news feed. When posted
interactivity is maintained.
37. www.mixpo.comwww.mixpo.com
Summary: Expand Reach and Frequency for Video
Campaigns
Get Earned Impressions across all of your social channels
Drive Social Engagement with interactive rich video experiences
directly within social news feeds
Receive Actionable Insights The same you’d expect from any
video campaign
38. social@mixpo.com
To request a Demo, or to learn more
about social video advertising,
contact us at social@mixpo.com
38
Notas del editor
Industry trends – our data / NielsenVideo advertising…Demo of twitter / espnProblem – paid media ROI, multi-screen, easeState of the state – demos (?)SocialBlaster / PowerShareReportingLive audience surveysProblem >> solution
Industry trends – our data / NielsenVideo advertising…Demo of twitter / espnProblem – paid media ROI, multi-screen, easeState of the state – demos (?)SocialBlaster / PowerShareReportingLive audience surveysProblem >> solution
Industry trends – our data / NielsenVideo advertising…Demo of twitter / espnProblem – paid media ROI, multi-screen, easeState of the state – demos (?)SocialBlaster / PowerShareReportingLive audience surveysProblem >> solution
Industry trends – our data / NielsenVideo advertising…Demo of twitter / espnProblem – paid media ROI, multi-screen, easeState of the state – demos (?)SocialBlaster / PowerShareReportingLive audience surveysProblem >> solution
Delivering a video campaign …. Can be a complex endeavor.
Expand reach and frequency for video campaigns by getting earned impressions across all of your social channelsDrive awareness and engagement by deploying interactive rich video experiences directly to your Facebook fans and Twitter followersReceive real-time, actionable insights – the same you’d expect from any video campaignDrive awareness and engagement with Social Blaster; the first unit to deliver rich interactive video experiences directly within social news feeds using one tag. Social Blaster works across screens and social channels, making it easy to amplify your paid media to increase earned media impressions.
Set up is simple. Give your video ad to Mixpo. Our technology makes it interactive, social, and multiscreen.We give you back a single tag, and you’re ready to fire away. Post it tweet it or, if you want, we’ll do theposting and tweeting for you. Whatever you need - use us as a managed service or DIY.
With consumers spending around 20 percent of their total time online using social networksvia PCs, and 30 percent of their time online visiting social networks on mobile it only makessense to socialize branded video and do it across screens.View @mixpoon Twitter to see fully interactive video ads running inline, on both desktop and mobile
PowerShare is a video ad overlay that allows consumers to share the video ad across all major social sites, as well as to share via email or to embed the video in webpage. Consumers can post, tweet, email, and embed from right inside the video ad canvas.
Video ad interactivity is maintained when shared across social channels.
For the first time in the industry, a single social sharing overlay works automatically across screens, no custom coding needed.
PowerShare can be customized and deployedin less than 5 minutes.
PowerShare also provides the same real-time actionable analytics you’d expect from any video campaign, including clicks, engagement rate, and video completion rates by device and social channel.