1. MOHIT DALMIA
A 56-57, Ist Floor, Weavers Colony, Ashok Vihar, Phase 4, Delhi - 110052
E-mail: mohitkumardalmia@gmail.com Mob: 91-9818898923
OBJECTIVE
Excelling with an organisation in Retail Operations, Strategy and Planning where my expertise can be utilized
to the optimum possible level that provides challenging avenues & opportunities to achieve both personal &
professional goals.
PROFILE
A budding professional with 10 years of experience in Retail Operations in the Retail Industry. Experienced
with Madura Fashion & Lifestyle. as Area Retail Manager. Currently associated with Madura Fashion &
Lifestyle as Area Retail Manager. Adroit in liaising with other departments for planning & implementing Retail
business strategies.
A skilled planner, strategist and implementer with deftness in formulating plans for augmenting business,
strengthening activities and ensuring attainment of targets. Resourceful in determining the pulse of the market,
analyzing trends and requirements, and accordingly implementing business strategies. Keen understanding of
sourcing, vendor development and management, channel administration and effective client servicing.
Deft at maintaining cordial relationship with customers, ensuring quality and service norms to achieve
customer satisfaction and business retention. Proficient in developing & streamlining systems with proven
ability in enhancing operational effectiveness within the cost, time & quality parameters. A logical thinker with
analytical abilities with excellent problem solving skills. An effective leader with sound data analysis and
presentation skills.
CORE COMPETENCY
-Retail Analytics -Strategic Planning -Inventory Control
-Team Management -Client Relationship Management -Cost Control
-Resource Optimization -New System development -Retail Operations
ORGANISATIONAL EXPERIENCE
Madura Fashion & Lifestyle (June, 2008 – Present)
Area Retail Manager (Ncr, Haryana & Rajasthan) June 2008 – Till date
Business Portfolio: Exclusive Company run and Franchisee stores of Ncr, Haryana & Rajasthan
Profitable Management of Apparel business in Ncr, Haryana & Rajasthan. The current role involves preparation of
Annual Business Plan, management of Sales, Promotion Planning, Seamless Implementation of Marketing Plans, Store
Operations, Profitability Analysis, Optimization of SSPD, Inventory management, Competition Analysis, Manpower
Management etc.
Provide leadership and direction to a merchandising and sales team of 50 direct reportees and 60 indirect reportees for
overall management of the business in the zone and to deliver targeted retail sales and profits.
Categories handled: Apparels, Accessories across brands named Peter England
Key Responsibilities:
 Formulation of Annual Business Plan for the zone as per the organization revenue and growth plans.
 Monitoring the effective implementation of CRM programme at the store level.
 Preparing marketing budget for BTL activities in the stores.
 Target fixation & forecasting at SKU level.
 Responsible for driving sales in the zone and achievement of top line and bottom line targets as per the Annual
Business Plan.
 Regular review of Key Performance Indicators (KPI) such as Conversion, Footfalls, Bill Penetration, Average Bill
Value and Basket Size and taking corrective action wherever needed.
 Regular P&L review of stores - Identifying the non-performing stores and devising strategies to improve their
viability and performance and to further strengthen the performing stores.

2.  Ensuring availability of optimum inventory required to achieve the desired sales. This entails adequate stock
allocations, timely replenishments, constant monitoring of ARS and inter-store stock movement.
 Extensively study the customer choice and preference for each catchment and tweak the offering relevant for the
respective catchment.
 Responsible for increasing the brand footprint through identification of potential markets, planning and launch of
Peter England stores in the zone.
 Store manpower planning and review on regular basis. Ensuring their training and motivational needs are in
sync to achieve the organizational goals and objectives.
 Plan and execute tactical sales promotions and stock liquidation plans depending on the business requirement,
market conditions and inventory situation.
 Develop, implement and monitor robust Marketing plans (ATL & BTL) with the marketing managers to ensure
high brand visibility & strong recall value.
 Constantly monitoring the competition activities and ensuring the stores are ahead of competition w.r.t product
offering, overall customer experience and marketing activities.
Key Achievement:
 Consistent 18% LTL in FY 2014-15
 Won the best new store award in Retail Oscars.
 Won the best valuable team member in the year 2014.
 Streamlined Retail processes across Peter England stores
 Promoted as Area Retail Executive in 2010 and Area Retail Manager in 2015
SSIPL RETAIL LTD. (June, 2006 – June, 2008)
Assistant Store Manager (Nike) Jun 2006 – Jun 2008
Key Accountabilities-
 To prepare store operation processes in the store.
 Assessing the performance of the store with the help of retail tools, viz. UPT, ARP, ABV and INVENTORY
TURNOVER.
 Administrating the category wise assortment of merchandise for respective retail stores, assessing
performance of Merchandise & implement initiatives to increase product performance ratio.
 Training store staff for better productivity, using motivational tools for staff retention and low attrition rate.
 To ensure that the stores runs as a profitable SBU (Strategic Business Unit)
 Responsible for promotion implementation and assisted in scheme roll out.
 Implementing merchandising activities like showroom display, arrangement in an attractive manner to
create effective visual impact for higher conversion.
Key achievements –
 Best store in terms of business and like to like growth.
 Target achievement of more than 120%.
 Continuous improvement in Retail store KPIs through store scorecard.
EDUCATION & PROFESSIONAL DEVELOPMENT
MBA (Retail Management), 2010-12
Sikkim Manipal University, Haryana; Attained 8.00 pointer on 10 point scale
Bachelors of Commerce, 2007
CCS University, Meerut; Attained 62%

3. HSC, 2004
Vaish Model Sr. Sec. School, Haryana; Attained 67.6%
SSC, 2002
Vaish Model Sr. Sec. School, Haryana; Attained 64.4%
EXTRA CURRICULAR ACHIEVEMENTS
 Certified course in Information technology.
 Certified course in MS Office & Internet.
PERSONAL DETAILS
Date of Birth : 28 Sep 1985
Languages : English, Hindi
DECLARATION
I hereby declare that all the above information given by me is correct to the best of my knowledge.
REFERENCESREFERENCES:: Would be furnished upon request.
Date: (Mohit Dalmia)
Place: