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2. • In search engine optimization (SEO)
terminology, white hat SEO refers to
the usage of optimization strategies,
techniques and tactics that focus on a
human audience opposed to search
engines and completely follows
search engine rules and policies
White Hat Seo?
4. Continued….
• Google is an undeniably powerful
source of traffic to your website, and
being banned can result in a drastic
drop in website traffic and even
business
5. Top White Hat Techniques
Content is always king(Quality Content)
Useful content is always appreciated by users so
keep your content always useful for users.
Fake information and a low quality content is not
considered by Google
8. 4th Technique
Titles and Meta data
• Title
• Meta Description
• Meta Keywords
• Heading Elements
• <H1>
• <H2>
• <H2>
• Text
• Alt Tag
• Title Tag
• Links
9. 5th Technique
• Use Structural (Semantic) Mark Up
and Separate Content from
Presentation