To find the way by which coco could be produced in Bangladesh. We will be able to coco produced in Bangladesh and able to manufacture it with lowest possible coast .

1. Chocolate Manufacture
in Bangladesh

2. What's your feelings regarding
Chocolate ?

3. Retail consumption of chocolate confectionery worldwide from
2012/13 to 2018/19 (in 1,000 metric tons)
6600
6800
7000
7200
7400
7600
7800
2012/13 2013/14 2014/15 2015/16 2016/17 2017/18 2018/19
Chart Title
Series 1 Series 2 Series 3

4. Local demand of Chocolate
1300 tons
valued
approximately
Tk. 31 corers

5. Well Knows coco and chocolate and coco production industry
Cocoa is grown in Central and South America, the west coast of Africa and more recently in
South East Asia. Eight countries - Ivory Coast, Ghana, Indonesia, Nigeria, Brazil, Cameroon,
Ecuador and Malaysia supply 88% of world output. Over 40% of the world's supply comes
from Ivory Coast, where cocoa is grown mainly on over 600,000 small, family-owned farms.
Most cocoa farms occupy between one and three hectares.
70% of cocoa production takes place in West African countries
17% of production takes place in the Americas (primarily South
America) and 9% from Asia and Oceania

6. 70% of cocoa
production takes
place in West
African countries
17% of production
takes place in the
Americas (primarily
South America) and
9% from Asia and
Oceania

8. Our mission is to serve the best quality cocoa
made chocolates to the local customers in a
reasonable price
Our goal is to reach the highest peak in the mind of
our customer and be the best in our sector by
maximizing the outcome to the highest of our
potential
Our Mission Our Vision

9. Objectives
To strive and to Meet Exceed Customer’s
Expectation to ensure business relationship
We are performance driven, through the lens of
Humanity and will serve it diligently, strategically
and culturally
To create only Bangladesh oriented Cho0collate
market to meet the local demand

10. Company
Description
Products
• Chocolate Bars
• Wafers
• Gift packs & Others
Business Location
Jaintapur, Sylhet
Type of Business
Chocolate Manufacturer
Name of Company
ChocoNinza Private Limited

11. Environment
Analysis

12. The Natural Environmental Requirements
The area for growing
is to be around and
within 30 degrees of
the equator line of
the globe.
The area has to in
either the tropical
or in the monsoon
region of the earth
The temperature
of the area has to
be around 18
degree Celsius to
35 Celsius utmost
The Ph level of the
soil 4.5 to 7.5 and
the annual rainfall
has to be within
2100mm to
2500mm
Equator line
Temperature
Region
Soil Ph & Rainfall

13. Jaintapur
Sylhet
 The area is in 23 degrees north
of the equator
 The is in the monsoon region
of Asia
 The average temperature of the
area is about 20 to 25 degree
Celsius
 The Ph level of the soil is between 5.5 to
6.6 which is the ideal amount
 The annual rainfall of the area is
around 2300mm to 2400mm.
Our Business Location

14. Economic Environment
A review on Bangladesh’s economy by The World Economic Forum

15. Interest free
Primary
Investment
Loans
Free of Tax
policies for
new
Business
Interested
ever
enriched
FDI
The Factors that
enable us to
proceed with our
Business

16. Chocolate
production Process

17. Harvesting Cocoa & Cocoa processing
Fermenting
the cocoa seeds
Plucking &
opening the Pods

18. Drying
the cocoa seeds

19. Manufacturing Chocolate
Blending Cocoa liquor &
molding Chocolate
Grinding the Cocoa NibsRoasting and Winnowing
the Cocoa

20. Machineries & Equipments
 High speed crushing machine
 Double layer warming and mixing machine
 Rolling mills machine
 Warming water supply pump
 Refinery machine
 Chocolate filling machine
 Chocolate roller forming machine
 Chocolate selection machine

21. Our Production
250Toons
Total local demand
1300Toons

22. Coco powder
Product
Types
& Categories
Deshi Dark
Chocolate
Deshi
Wafers
Deshi Milk
Chocolate

23. Product Price (per 100gm)
BDT 100BDT 20BDT 140BDT 300
(Per 2 sticks)

24. Health Benefits of Chocolate
Protection from Disease-Causing Free Radicals
Potential Cancer Prevention
Improved Heart Health
Good for Overall Cholesterol Profile
Blood Pressure and Blood Sugar Aid

25. Team and Management Plan

26. Board Of Directors
CEO
Operations Manager
Human Resource
Management
Production Manager
Marketing Manager
Branding & Promotion
Research and Development
Supply Chain Management
Finance analyst
ChocoNinza Private Limited

27. Operation
plan
Equipment
Maintenance
Production
Management
Employee
Management
Distribution & Co-
Ordination
Conducting
CSR

29. Operation
Management
60
HRM
10
Finance
22
Branding
&
promotion
5
Marketing
22
Supply
Chain
10
Quality
Control
5
CSR
R&D
11

31. Hygienic environment
Supply of hygienic food & water
Enough lighting system
Good behavior
Performance evaluation & Reward system
Better salary for standard living
Strategy for HRM Employee Welfare Incentives
Education
Training
Motivational workshop
Employee empowerment
Participation in decision making
Team building & Cooperation

33. CSR
Minimum carbon
footprint
Ethical labor practice
Social education
awareness
School for street
children

34. Market Strategy and analysis

35. Market segmentation
Behavioral
Segmentation
Demographic
Segmentation
Geographic
Segmentation

36. Target Audience
Age between 5-60 years (Specially Child & Youth)
Potential Audience
Indirect customers

37. 925
957.5
1025 1000
1234
1300
0
200
400
600
800
1000
1200
1400
2012-13 2013-14 2014-15 2015-16 2016-17 2017-18
Tons
Chocolate Demand in Bangladesh

38. FORECASTS FOR ECONOMIC INDICATORS &
FINANCIAL MARKETS

39. v
Competitor
Analysis

40. Company Founded
in
Brand portfolio
(Confectionery products)
nestle 1860 Kitkat, smarty’s, wonka
ferreno 1940 Rocher, raffaello, kinder, tic tac,moncheri,
nutella
Haque
family
1947 Chocolate wafer, milky way etc
pran 1945 Milk chocolate, fruit and nut chocolate
Hershet’s 1894 Hershey’s milk chocolate, kisses, pot of gold,
milk duds, reeses, icebreakers etc

41. Perfetti
van melle
2001(Ba
ngladesh
)
Alpenlieve, chlormint, center fresh,
happydent, mentos
Globe
biscuits &
dairy milk
ltd
2012(Ban
gladesh)
Candy, chocolate
Haque
group
1998(Ban
gladesh)
Crunch chocolate coated wafer
cadbury 1948(indi
an
market)
Dairy milk, dairy milk fruit N nut, dairy
milk shots, daily milk roasted almond,
dairy milk silk

42. Why do we think we can compete with
others brand
• Nationally produced and no import tax
• Customized production
• Differentiation
• Social currency strategies

43. Providing products at an economic price
Decently low production cost
Availability of Labor
Easily accessible transportation services
Perfect landmark industrial area
• Limitation of production
• Huge amount of initiative cost
• Intense market coverage
• Opponents having an
established market
• They have a wider range
of consumer community
Quality products
Financial Supports
Lesser Price in comparison

44. New product
developments
in line with
consumer tastes
& demand
Reducing
Development
time
Innovation
&
change
Concurrent
reengineering

45. Chocolate industry is
growing at steady
grown rate of 25%
over 70%
consumption
The Chocolate segments is characterized by high volumes, huge
expense on advertising, low margins and price sensitively
Marketing plan and distribution

46. Instent Awareness
Make chocolate easy
Get customer attention
Measuring effectiveness
Control factors
Intent
Awareness
Viral
marketing

47. Customer relationship management.
Some companies can boost 100%
by retaining just 5% more of their
customer
It typically cost 5 to 10 times as
much to acquire a new customer as
it done to retain existing one

48. Manufacturing
Distributor
retailer
wholesaler
super stockist re-distributor
Business to Business

49. Business to Consumer
Chocolate category:
• Dark chocolate
• White chocolate
• Milk chocolate
• Sweet chocolate
• Semisweet chocolate
• Bittersweet chocolate
• Organic chocolate
• Unsweetened chocolate
• Compound chocolate

50. Accustomed to “western” tastes
Having demand tk 1000core in local market per year
Changing tastes
Increasing per capita income
Increasing demand 30% in globally by 2020
Extension

51. Financial Projections

52. Event management
5 cores taka
Transportation service
20 cores taka
Chocolate industry
15 cores taka
Handmade craft
15 cores taka
Consultancy service for business
10 cores taka
Investment plans

53. Event
management
Transportation
service
Chocolate
industry
Handmade craft Consultancy service
for business
Initial investment

54. Venture
capital
1 cores taka
Bank loan
4 cores taka
Angel
investors
2 cores taka
Owners’
Equity
8 cores taka
Sources of Capital

55. Weighted average cost of capital for chocolate industry
Sources of
capital
Outstanding
balance(taka)
Annual
interest
Weighted Weighted cost
Owners’
equity
8cores 5.5% .53 2.92%
Bank loan 4 cores 7% .27 1.89%
Angel
investors
2cores 5% .13 .65%
Venture
capital
1 cores 5% .07 .35%
Total 5.81%
WACC=5.81%

56. Cash inflow and IRR analysis
Investment
opportunities
Initial investment
(cores in tk. )
Annuity amount
(taka)
IRR
Event
management
5 500000 3%
Transportation
service
20 10000000 8%
Chocolate
industry
15 25000000 6%
Handmade craft 15 15000000 5%
Consultancy 10 8000000 4%
IRR (6%) ˃ WACC (5.81%)

57. CUMULATIVE INVESTMENT
IRR
IOS AND WMCC SCHEDULES
3
4
5
6
8
5 25 40 55 65

58. Selling price per ton=
105755000
250
=423020𝑡𝑎𝑘𝑎
Production cost per kg=324.6
Per kilogram
chocolate=423.02taka
EXPLANATION AMOUNT
(TAKA)
AMOUNT
(TAKA)
Raw materials
Add: Direct labour
direct expense
prime cost
Add: Factory overheads
work cost
Add: official overheads
production cost
Add: selling overheads
total cost
Add: profit (30% of total cost)
sales
300000
50000
80000000
350000
80350000
300000
80650000
500000
81150000
200000
81350000
24405000
105755000

59. BREAK-EVEN ANALYSIS
Break-even point=
𝐹𝑖𝑥𝑒𝑑 𝑐𝑜𝑠𝑡
𝑠𝑎𝑙𝑒𝑠 𝑝𝑟𝑖𝑐𝑒 −𝑣𝑎𝑟𝑖𝑎𝑏𝑙𝑒 𝑐𝑜𝑠𝑡
=
200000000
423.02−3 2 4 .6
(KG)
=203.21 ton

60. Choco Ninja private company limited
Income statement
For the ended year 2018
Explanation Amount (tk)
Sales revenues
Less: cost of capital
Gross profit
Less: operating cost
NET profit
105755000
81350000
24405000
1350000
23055000

61. Payback period=
150000000
23055000
=6.51 years

62. & Public Relation

63. Website
Social media marketing
Advertising
Promotional Plan

64. Website
www.deshi.bd.org

65. Social media marketing
Facebook linkedin
youTube
Googole+
Twitter

66. Advertising
Outdoor ads
Business
directories Magazines Newspaper
Television Radio

67. Public Relation
Sponsors
Media introduction
News media relases

68. House No. 519/A, Road No.1, Dhanmondi, Dhaka 1209, Bangladesh
+880 174 1953227
info@ ChocoNinza.org
Get in touch

69. EXPERT
ADVICE