1. Ryan Hayes
11/15/2011
Tri-Cities .NET User Group

2. Why do a startup?
 You’re already building side projects!
 It’s fun!
 It’s profitable*!
 Helps at your day job!
 Understand how businesses work
 Difference in cost and value
 Refine your dev skills
 Refine your soft skills

3. Traditional Startups
 Idea!
 Pitch the idea to people with $$$.
 Get rejected many, many times.
 Finally you sucker someone into giving you
money.
 Build the application and all awesome features
for a year or two.
 Release!
 Hope enough people like it to actually make
money.
 Profit or close shop with lots of losses for
everyone.

4. The Lean Startup
 Idea!
 Test the idea by soliciting emails for early
access to the beta or discounts (which doesn’t
even exist yet)
 If enough interest, build a minimum viable
product.
 Test with and market to the users you
collected.
 Automate everything.
 Use the scientific method.
 Make changes and scale when you have
customers to warrant it.

5. The Idea

7. Problems with the default
ASP.NET MVC project:
 Default membership provider is closed.
 Default membership provider wastes a
database.
 Default membership provider gets angry
easily.
 The default view stylesheets are UglY!!
 .mdf files don’t make it easy for rapid
PRODUCTION deployment upgrades.
 It’s not apparent that I can easily modify
what MVC generates for views.

8. What is ShoelaceMVC?
 A (curation) starter project.
 Featured Components
 Twitter Bootstrap CSS Framework
 EntityFramework 4.1 Nuget Package
 MVCScaffolding Nuget Package
 EntityFramework.Migrations Nuget Package
 CodeFirst Membership

9. Resources
 LaunchRock
 Assembla (Free private git or svn)
 Bitbucket (Free mercurial hosting)
 FogBugz and Kiln – Free for up to 2 users
 Appharbor (Free app instance + 1 SQL DB)
 Windows Azure (free for 3 years w/Bizspark)
 Saasy (8.9% flat per order Subscriptions)
 CheddarGetter.com ($9/mo + $0.25 per)
 Google Analytics
 Of course: ShoelaceMVC!

10. About The Speaker
 Ryan Hayes
 http://ryanhayes.net
 @RyannosaurusRex
 gplus.to/ryanhayes