Benita Matofska, founder of The People Who Share believes the future of travel is sharing. She takes a look into how the sharing economy is transforming travel and beyond. Presented on 6th July at Ogilvy Labs' future of travel event at Sea Containers.

1. The Future of Travel is Sharing
by Benita Matofska
Chief Sharer
Ogilvy Labs Future Travel, July 2016
How the Sharing Economy is transforming Travel

2. • Corporate consultancy
• SE strategy & market entry
• Deliver solutions
• Broker partnerships
• Global Share Guide
• Campaigns: Global Sharing Week
Here’s how…
We help people & companies
discover
and access the Sharing Economy

3. Join me on a journey to…
the Sharing Economy.

4. No need to bring anything.
Everything you need is there.

5. What is it?
The Sharing Economy is a system built around the
sharing of human and physical resources.
Cars, clothes, homes, goods, skills,
services, knowledge…

6. The Sharing Economy is changing
the world as we know it. Here’s
how…

7. The Sharing Economy promotes
access over ownership.
Access the things you need,
pay for what you use.

8. The Sharing Economy promotes
access over ownership.
Access the things you need,
pay for what you use.
Swap

9. The Sharing Economy promotes
access over ownership.
Access the things you need,
pay for what you use.
Borrow
Swap

10. The Sharing Economy promotes
access over ownership.
Access the things you need,
pay for what you use.
Rent
Borrow
Swap

11. The Sharing Economy promotes
access over ownership.
Access the things you need,
pay for what you use.
Exchange
Rent
Borrow
Swap

12. The Sharing Economy promotes
access over ownership.
Access the things you need,
pay for what you use.
Share
Exchange
Rent
Borrow
Swap

13. Now we can access unique experiences,
idle goods and services...
…from our peers.

14. There are £3.5 trillion idle resources.1
.
The most valuable resource is…
…people.
1. The People Who Share 2014

15. Generation Share
2.68 billion globally.2
73% say the Sharing Economy is
Important to them.3
2. The People Who Share
3. American Planning Association

16. The Sharing Economy is impacting
every sector.

17. The Sharing Economy is impacting
every sector.
Private

18. The Sharing Economy is impacting
every sector.
Public
Private

19. The Sharing Economy is impacting
every sector.
Charity
Public
Private

20. The Sharing Economy is impacting
every sector.
Society
Charity
Public
Private

21. The Sharing Economy is growing
faster than Facebook, Google and
Yahoo combined.4
Valued at $15 billion in its first 7 years
compared to the combined growth of
Facebook, Google and Yahoo of $11
billion.5
4. Business Insider
5. PwC, 2014

22. Corporations and the Sharing Economy
People are no longer reliant on corporations
for their products and services.
Now they can trade peer-to-peer.

23. Corporations and the Sharing Economy
Only 10% of brands are seen as sharing
brands.6
Yet 90% of consumers want brands to share.7
6&7. Deloitte, 2014

24. Corporations and the Sharing Economy
The Sharing Economy is an opportunity for
companies to turn costs into revenue.
Companies adopting the Sharing Economy can
double their revenues within 1 year.8
8. Deloitte, 2014

25. Hyatt Hotels
Walgreens
Walmart
Kingfisher
M&S
Marriott Hotels
Avis
BMW
Enterprise Rent-A-Car
Patagonia
W Hotels
U Haul
Tesco
Ford
Companies already engaging with
the Sharing Economy include:

26. When people travel…
.
…they want local experiences.
To connect with others, to belong.
1. The People Who Share 2014

27. The tourist industry is being
turned upside down.
A 10% increase in Airbnb supply
results in a 0.35% decrease in
hotel room revenue.9
9. Boston University, May 2015

28. Airbnb offers access to more
rooms
than Hilton Worldwide.
But they don’t own a single room.
Boston University, May 2015

29. The Sharing Economy offers people
unique experiences, a chance to belong.
9,000+ platforms like Airbnb.

30. The reality is that…
To be relevant, your brand needs
to enable the crowd.
To become a sharing brand.
2. The People Who Share 2014

31. How can you offer a shared
experience?
Marriott’s Six Degrees app
connects guests staying at the
same hotel.
The lobby becomes a social place.

32. Be better at sharing than Airbnb.
Be the brand that helps people to
connect and share.

33. Case
Study:
trip4real
Book unique
activities with
locals. From vintage
bike tours, to graffiti
night walks.

34. Case
Study:
Sofa
Concerts
Enjoy music and
experience new
talent from all over
the world with
locals in their
homes.

35. Case
Study:
VizEat
Book a meal with
local chefs in their
homes. From wine
tasting on a
Parisian rooftop, to
homemade pasta in
Rome.

36. Case
Study:
Spinlister
Rent bikes,
surfboards or snow
gear from peers.

37. Case
Study:
ZoolaFix
Connecting visitors
with local
partygoers to enjoy
authentic nights
out. From
warehouse parties,
to exclusive clubs.

38. The Sharing Economy.
Be part of it.
The future for travel is…

39. Thanks for Sharing!
benita@thepeoplewhoshare.com
@benitamatofska
@peoplewhoshare
#sharingeconomy