Sem chap 03

The Wide World of Sports and Entertainment 3.1 Industry Segments 3.2 Special Marketing Tools 3.3 Destinations: Travel and Tourism 3.4 Worldwide Sports and Entertainment Events 3

Winning Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],Oprah Winfrey

Lesson 3.1 Industry Segments ,[object Object],[object Object],[object Object]

Terms ,[object Object],[object Object]

THE SPORTS AND ENTERTAINMENT INDUSTRY ,[object Object],[object Object],[object Object],[object Object]

Industry Standards and Trends ,[object Object],[object Object],[object Object],[object Object]

MARKETING DECISIONS FOR AN INDUSTRY ,[object Object]

U.S. Sports Camps ,[object Object],[object Object],[object Object],[object Object],[object Object]

College Sports ,[object Object],[object Object],[object Object],[object Object]

The Television Industry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Concert Industry ,[object Object],[object Object],[object Object],[object Object]

State and County Fairs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Lesson 3.2 Special Marketing Tools ,[object Object],[object Object],[object Object]

MOTIVATIONAL SPEAKING AND WRITING ,[object Object],[object Object]

Successful Speaking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Price of Motivation ,[object Object],[object Object]

Writing Their Stories ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object]

SPORTS CAMPS AND CLINICS ,[object Object]

Sponsorships ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object]

Camp Expectations ,[object Object]

Clinics ,[object Object],[object Object],[object Object],[object Object],[object Object]

Good Marketing Equals Success ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object]

Lesson 3.3 Destinations: Travel and Tourism ,[object Object],[object Object],[object Object]

Terms ,[object Object],[object Object],[object Object],[object Object],[object Object]

TRAVELING ,[object Object],[object Object],[object Object]

Attracting Tourists ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tailor-Made Vacations ,[object Object],[object Object]

Ecotourism ,[object Object],[object Object]

Halls of Fame ,[object Object],[object Object]

RESORTS AND THEME PARKS ,[object Object],[object Object],[object Object],[object Object]

Theme Park Central ,[object Object],[object Object]

Lesson 3.4 Worldwide Sports and Entertainment Events ,[object Object],[object Object],[object Object]

Terms ,[object Object],[object Object],[object Object],[object Object]

GLOBAL SPORTS AND ENTERTAINMENT ,[object Object]

An Expanding India ,[object Object],[object Object]

An Expanding China ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A World Mouse ,[object Object],[object Object],[object Object],[object Object],[object Object]

INTERNATIONAL MARKETING ,[object Object],[object Object]

Scoring With Fans ,[object Object],[object Object]

A Sponsor’s Dream ,[object Object],[object Object],[object Object]

International Sports Trends ,[object Object],[object Object],[object Object],[object Object],[object Object]

A Connected World ,[object Object]

PERFORMANCE INDICATORS EVALUATED ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object]

THINK CRITICALLY ,[object Object],[object Object],[object Object]

Sem chap 03

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