2. •IN THE BEGINNING: DIRECTORIES
Directories like Yahoo circa 997 acted as leaping-off points.
•AND THEN CAME : SEARCH ENGINES
As search engine algorithms improved, people began simply searching for what they wanted, leading to Search Engine Optimization.
•AND NOW : SOCIAL MEDIA
People use social networking sites to find news and information filtered by their interests.
3. Social Media Optimization(SMO)is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.
It includes using RSS feeds, social news and bookmarking sites, as well as social media sites and video and blogging sites. SMO is similar to SEO (search engine optimization) in that the goal is to drive traffic to your Web site.
4. Social Media Marketing refers to the process of gaining traffic or attention through social media sites.
Social Media Marketing includes:
•Social & Professional Networking
•Video Sharing/Promotions
•Photo Sharing
•Blogging