Reaching clients and prospects via the phone or email is not only increasing difficult but could even annoy them. Social networking and social networking groups such as LinkedIn and LinkedIn Groups provide an alternative for maintaining and making new connections. Attracting attention and being remembered requires the creation of content which the target demographic might find valuable.

1. Make Groups Not Calls Using LinkedIn Groups to Grow Sales

2. More Calls Made but Less Connections

3. Existing Clients & Prospects Easily Annoyed by Routine Sales Calls

4. Outbound Marketing (e.g. , sales calls) is…

7. 92% of Professionals Use LinkedIn ® Source: SocialMedia.com (11/9/09)

10. Attracting Attention Join and create groups when you have expertise and contribute content.

11. Find Relevant & Compelling Issues

12. Invite Clients & Prospects to Participate