The letter asks the recipient to make a donation to the organization's annual appeal fund. It emphasizes that board participation and donations are important to demonstrate passion for the organization's mission and to set a good example when asking other individuals, corporations, and foundations for donations. The letter stresses that 100% of board members currently donate to the annual fund in various ways and asks the recipient to join in making a gift to ensure those who need the organization's grief services can attend free of charge.

1. December 17, 2006
Dear
I am writing to ask you to join me in this year’s Annual Appeal. As you know
those of us in leadership roles have the opportunity to demonstrate our passion for
the Center’s mission by making a gift and ensuring that board participation is at
100%. We have always had great support from the board in a number of ways
through United Way Donations, special events support and creative ways to bring
new friends and donors to the work of this great organization.
As all of us are acutely aware from our own mail boxes more people than ever are
seeking support in our community – part of what makes our request compelling is
not only the excellence of the services we provide to grieving children, teens and
families but the lead we board members demonstrate.
When requesting funds from individuals, corporations and foundations The
Center is often asked about the participation of board members and we are always
proud to share that 100% of our board not only gives in a variety of ways but that
they also write a check to the annual fund.
I have always been impressed by the spirit and compassion of our friends in the
community. These are people who recognize the value of our services and in their
immediate and heart felt generosity provide us with the resources to meet the
needs of those who come to us to build hope out of heartbreak. In truth, they give
because we give – our caring spurs their compassion too. So please join me in
making a gift to the annual fund and ensuring that those who need our services
can attend, free of charge for as long as they need.
Sincerely,
Kim True
President