Carlisle & Gallagher Consulting Group predicts mobile payments will surge to 20% of U.S. payment transactions by 2020. Consumer apathy, sluggish merchant acceptance and lingering security concerns continue to slow near-term mobile wallet adoption.

1. of consumers
are unsure if
they can trust
the security of
a mobile
wallet2
Starbucks set the tone for
fast track mobile wallet
adoption in 2012,
superseding expectations and
catapulting consumer loyalty
of Starbucks sales occur
through mobile transactions1
DETOUR
MOBILE WALLETS:
ARE WE THERE YET?
MOBILE WALLET
ADOPTION CITY
WELCOMES YOU
EXIT
2020
What are the roadblocks to mobile
wallet adoption and what factors will
accelerate habitual consumer use?
SOURCES:
1. PaymentsSource, "Starbucks Hits a Mobile Milestone: One in Five Payments are Mobile, 2015, http://www.paymentssource.com/news/technology/star-
bucks-hits-a-mobile-milestone-one-in-five-payments-are-mobile-3021929-1.html
2. Carlisle & Gallagher Consulting Group, Mobile Wallet Reality Check: How Will You Stay Top of Wallet?, 2012, https://www.carlisleandgallagher.com/lp/mobile-wallet.html
3. The Guardian, US slow to take bite of Apple Pay, 2015, http://www.theguardian.com/technology/2015/jun/08/us-retailers-slow-apple-pay
4. Forrester, U.S. Mobile Payments Will Reach $142B by 2019, 2014, http://blogs.forrester.com/denee_carrington/14-11-17-us_mobile_payments_will_reach_142b_by_2019
#CGINSIGHT
@InspiredbyCG
TARGET
BREACH
EMV
SECURITY
ROAD
CLOSED AHEAD
DEAD
END
“Mobile payments will chip away at the physical POS and
account for 20% of all U.S. payment transaction
volume by 2020.”
- Sam Maule, CG Emerging Payments Practice Lead
SPEED
LIMIT
35
Customer
adoption is
slow, but global
providers
will drive
acceptance
of all U.S.
digital
transactions
use Apple Pay3
50%
20%
U.S. mobile
payments to
national brands
and local
merchants will
grow from $52B
in 2014 to $142B
by 20194
$142B
1%
Consumer apathy, merchant
acceptance and security
concerns dead-end fast track
adoption for mobile wallets
EXIT 2020
WHAT DRIVES ADOPTION
Loyalty &
Rewards
Consumer
Education
Merchant
Acceptance
User
Experience
Biometric
Capabilities
Contactless
Adoption