Molly Cate & Kristen Hayner - The E Campaign, 1/9/08
Rahn Huber - Market Research On A Shoestring, 4/2/08
1. Market Research on a Shoestring
NAMA April 2, 2008
Rahn Huber
Rahn.huber@owen.vanderbilt.edu
Rahn huber@owen vanderbilt edu
Walker Management Library
Owen Graduate School of Management
Vanderbilt University
Discover this place.
Shape your world.
2. What should you remember
today?
t d ?
Discover this place. Shape your world.
3. STARTING POINTS
Your organization – what do you own?
Your University Alumni Services
VU’s OGSM Walker Mgt Library
Tennessee Electronic Librar
Library
http://www.discoveret.org/hcpl/tel.htm
Discover this place. Shape your world.
4. THE BEGINNING
Your “Library” access
Library
Learn about an industry, company &
competitors,
competitors products
Non-traditional Web techniques
Free “library” resources
Discover this place. Shape your world.
6. RESEARCH PLAN
Develop a plan before you begin
Who (or what organization) would
gather th t information?
th that i f ti ?
Use wikipedia citations, professional
trade associations, White Papers
Discover this place. Shape your world.
7. Questions?
Q ti ?
Discover this place. Shape your world.
8. NAMA April 2008 ‐ Rahn Huber, Presenter, Free or Almost Free Business Information Sites
BLOGS Deli.cio.us http://del.icio.us/
DMOZ http://www.dmoz.org/
Technorati http://www.technorati.com/
Company data Hoovers www.hoovers.com
Thomas Register http://www.thomasnet.com/
Thomas Register Global http://www.thomasglobal.com/Default.asp?bhcp=1
Kompass http://www.kompass.com/
Non profits http://nccs.urban.org/
Annual reports http://www.annualreports.com/
Databases (TEL) Expanded Academic ASAP Go to the Tennessee Electronic Library for these next 3: must have TN public Library card for access
General Business File http://tntel.tnsos.org/
General OneFile http://tntel.tnsos.org/
InfoUSA You must have a Nashville Public Library card ‐ non‐residents can buy one
News Stories Medical Device Link http://www.devicelink.com/
BizJournals http://www.bizjournals.com/
Government
Information County Business Patterns http://www.census.gov/epcd/cbp/view/cbpview.html
National Center for Health Statistics http://www.cdc.gov/nchs/
Agency for Healthcare Quality &
Research http://www.ahrq.gov/
US Small Business Administration http://www.sba.gov/smallbusinessplanner/plan/index.html
US Centers for Disease Control Statistics http://www.cdc.gov/nchs/sets.htm
9. NAMA April 2008 ‐ Rahn Huber, Presenter, Free or Almost Free Business Information Sites
ZipCode Statistics by State & County http://www.census.gov/epcd/www/zipstats.html
US Statistical Abstract (look at data
sources cited) http://www.census.gov/compendia/statab/
Industry Data wikipedia look at references at end of major articles for leads
Research Guides Any major university business library has Research or Subject Guides on topics
Libraries Librarians Internet Index http://lii.org/
RefDesk http://www.refdesk.com/
Gary Price List of Lists http://www.specialissues.com/lol/
Marketing BizJournals Book of Lists http://www.bizjournals.com/bookoflists/
ClickZ Internet Marketing & Statistics http://www.clickz.com/
Pew Research Center http://people‐press.org/
Portals AskX http://www.ask.com/?ax=1
BNET ‐ the Business Network http://www.bnet.com/
SearchTheTail (Google) http://www.searchthetail.com/
RSS Feeds CFO.com (Chief Financial Officer) http://www.cfo.com/
CIO (Chief Information Officer) http://www.cio.com/
Business Week http://www.businessweek.com/
Reuters http://www.reuters.com/
BizJournals ‐ News by City and Industry http://www.bizjournals.com/
Start Up ‐ New
Business Business Plans Handbook http://www.referenceforbusiness.com/business‐plans/
SBA Owner Demographics http://www.sba.gov/advo/research/demographic.html
SBA State Profiles http://www.sba.gov/advo/
BizStats (financial ratios) http://www.bizstats.com/
