.

3. www.ni5.weebly.com
Secret code: latin name for butterfly bush

4. www.ni5.weebly.com
Buddleja

5. NI5 Development Plan
• Proof of concept - March, cost £2k
• Swarm create very early prototype:
- low cost web app with basic content and
challenges
- branding and story
• Market research with 10 Explorer Families
to test concept (already booked and paid)

6. Attracting investment
• Develop costed business case to develop
prototype product from proof of concept
• Pitch to seed funders
– NT/RSPB/TWT/Earthwatch
– Rockstar Games
– Google Labs

7. Develop prototype
• Swarm with kids research agency
either late May half term or late July summer hols
– co-design with young people (9-13 yrs)
• influencers - vloggers
• nature activisits - recruit from Wild Network, RSPB,
TWT, NT
- experts
• games industry/creatives e.g. Rockstar Games
• developers
• educators
- funders
• Google Labs, Nominet Trust

8. cont.
• Sense-making and develop full project
plan
• Launch closed beta version of NI5/6 by
vloggers
– recruit early adopters, high participation
activists, to refine prototype
• Creative funding pitch