A low fidelity prototype to understand the feasibility of a new product concept design.

1. Primary User 1
Low-fidelity Prototype
Emergency Aid
1

2. Hardware
• FitBit Charge HR – $150
• GPS locating capability
• Vibration capability
• Small screen
• Heart Rate Monitoring
capability
2

3. 3
Image that:
You are at the Mall of America,
when you suddenly hear the fire
alarms going off. You panic, and
are not sure where the nearest exit
it. You start to smell smoke, you turn
around to see where it’s coming
from and realize the flames are
about 25 feet away from you. You
realize you have to act fast.

4. 4
In a case like this:
Would you like to use a device that can
determine your location within the mall
and direct you to the nearest exit?

5. 5
How it works:
Upon purchase of the fitness band,
you will install and setup the app
that comes with it.
Your name goes here
Joined date (month, day year)
Charge HR
Synced Today, time
Emergency Aid
Goals
Silent Alarms
Advance

6. 6
How it works:
Upon purchase of the fitness band,
you will install and setup the app
that comes with it. While creating
your account, the app will allow you
to input up to 4 people you would
want to contact in case of an
emergency. You can also opt in or
out of automatically contacting first
responders when the emergency
capability is activated.
Emergency Aid
Contact 1:
Name (last, first)
Phone number (xxx-xxx-xxxx)
MSM
Call
Contact 2
Last, First
Contact 3
Last, First
>
>
Contact 4
Last, First >
First Responders
Should Fitbit contact first responders near you during
an emergency situation?
YES
>

7. 7
How it works:
The fitness band would have two
button on each side – one dedicated
primarily to emergency aid capability.
Once confronted with an emergency
situation, you push the emergency
button. You select the emergency
situation by swiping the screen and
pushing the button one more time to
select the appropriate scenario.
Fire
Tornado
Shooter
Other

8. 8
How it works:
The band will then proceed to give
you directions to a pre-identified safe
location depending on the emergency
situation you are in. Meanwhile, the
band will automatically contact the
emergency people you’ve identified
when setting up the app.

9. 9
How it works: Contact Personnel
Your name
I am in a fire. My location is XYZ
Your name
Missed Call

10. How it works: Directions
Visual & Haptic

11. How it works: Directions
Visual & Haptic

12. What are your thoughts?
Would you buy this device?
Would you use this capability?
Would it make you feel safer when
visiting unfamiliar venues?