This brief presentation will take you through step-by-step on how to run a successful social campaign for your law firm. While this presentation focuses on legal advertising, it is useful in understanding the steps needed to ensure a successful social campaign in any vertical.

1. THE BENEFITS OF
SOCIAL MEDIA
AND HOW YOUR FIRM CAN
IMPLEMENT A SUCCESSFUL
CAMPAIGN
Presented by:
Emily Frickey

2. THE POWER
OF VIRAL
1 in every 13 people on Earth is on Facebook
Average user has 130 friends
In 20 minutes 1,000,000 links are shared
on Facebook

3. PLATFORMS
KEY TAKEAWAYS
Users are different on each platform and
have chosen it for a specific reason
Users are there for entertainment,
personal enrichment or professional gain

4. SOCIAL MEDIA IS CLOSER TO
SPEED DATING THAN MARKETING
KEY TAKEAWAYS
Don’t talk about how awesome you are,
find a common interest and build on it

5. FIRST STEP:
SET GOALS YOU
CAN TRACK
Have an objective in mind
Is a call more worthwhile to your firm compared
to a contact form?
Are you looking for your audience to follow
your social media profiles?
Are you looking for brand awareness for your firm,
or direct response?

6. SECOND STEP:
GET TO KNOW YOUR
AUDIENCE
Who are the people you are marketing/talking to?
Who is listening to your brand and why?
(Yes, your Law Firm is a brand)
What age group are you predominately speaking to?
What values, likes and dislikes do you share?

7. USE DATA TO
DRIVE DECISIONS
Audience tools
Demographics
Psychographics
Lookalikes
Common interests
Time of day
Facebook “f” Logo CMYK / .ai Facebook “f” Logo
The 35-54 demo saw a 41%
increase in Facebook users
from 2011-2014 and the 55+
saw an 80% increase

8. THIRD STEP:
CREATE SOMETHING
WORTH SEEING AND
MORE IMPORTANTLY
WORTH SHARING
Social media campaigns hinge on good ideas and
strong supporting content

9. WHAT IS WORTH SHARINGA subject you share common beliefs with your audience.
Relevant information
Mix Your Formats
Helpful Tips Getting involved
in a cause
Share your
expertise
6 QUESTIONS YOU
GET ASKED WHEN
PULLED OVER FOR
DUI AND HOW TO
RESPOND.
Infographic Images Video Articles

10. FOURTH STEP:
STIMULATE YOUR
CAMPAIGN
By now you should know who they are, where they
are and what you want them to do
Use paid media to get exposure for your campaign
Do outreach to key influencers
Seek partnerships that are mutually beneficial
Invite your other networks, lists and connections

11. FIFTH STEP:
MONITOR. TRACK.
ENGAGE. TWEAK.
Your campaign is not done when you launch it
Monitor the activity and police if necessary
Engage with your audience as they comment
Check your results against original goals
A/B Test and make changes to the assets or
strategies to increase campaign performance
IMAGE A IMAGE B
Impressions
Click Though Rate
Conversions
VS

12. Emily Frickey
EmilyF@netaff.com
888.461.1016
READY TO START YOUR
SOCIAL CAMPAIGN? CALL ME!
CONNECT WITH US:
Netaff.com