5. The [x+1] Platform and Products Media+1Audience and content based ad targeting and optimization; private client networks Site+1Personalized websites with content/offer/creative tailored to specific audience segments [x+1] Platform optimizes results fromdisplaymedia, landingpagesandwebsites. Search+1Dynamically assembled landing pages that improve relevance after the search click.
13. Recent AcquisitionPOETM identifies user attributes and correlates them with positive responses to a marketer's advertising to generate target audience profiles and segments. Data includes: HTTP & IP Data bandwidth, time of day, work/home, browser version, OS, zip code Demographic Data age class, life stage, rent/own, household income, IPA, MRI, NAICS, etc. Contextual Data website categories and subcategories Behavioral Data remarketing, product pages visited, recent builds, referring URL (search data), marketing exposure, purchased behavior segments Customer and 3rd Party Data customer tenure, products purchased, offline propensity models, brand preference
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16. # of click and display events by channel leading to a conversion event