2.  Fiskersønn fra Roan
 Til Bergen
 GSM senterene
 Chess
 Pensjonist
 Aksjetrading
 LUDO

3.  2002: Kjøpte Chess for 4 millioner
 Satset hele markedsbudsjettet på Brann
 Fikk 480.000 kunder
 Tjente 56 millioner etter 3 år
 Ble 3.beste merkevare i Norge
 2005:solgte for 2,4 milliarder

4.  19.000 oppslag i media
 Luftballong
 Krokodille redning
 Köenigsegg
 1 million Kurt Nilsen

6. Ludo Mobil Norge
Ludo kids
Ludo regnskap
Ludo headhunting
Ludo wifi
Ludorådet
Ludo wear
Ludo bil
Ludo store
Ludo megastore
Ludo Helse
Ludo Credit
Ludo Forsikring
KEY RATIONALE
• Increase ARPU with higher gross
margin
• Higher share of customer volume
– Lower churn
Integrated, fully-owned or joint venture
businesses
• Shared addressable customer base
• Low risk & no capex
• Generate profit & cash flow
• Cross selling and bundling
• Cost sharing
• Easy to purchase on internet
Affiliated businesses
• Cost sharing
• Brand support
• Cross selling and bundling
“Ludo Friends” businesses “Ludo Family” businesses
Vollvik Invest / Others

9. PR / Media
Product innovation
Brand
supporters
Channel innovation
”love brand”
New
customers
Share of
wallet /
loyalty

12. Brand supporters
and channel
innovation

17.  Several daughter and sister companies to
share cost and strengthen the love brand
image
 LUDO kids Ludo Store
 LUDO rådet Ludo Megastore
 LUDO headhunting Ludo Bil
 LUDO wear Ludo kredittkort
 LUDO digital Ludo Forsikring
 LUDO stations Ludo Strøm

18. Confidential

19.  Står bak verdens største innovasjoner
 Uredde
 Tørr tenke utenfor boksen
 Kreativitet,engasjement

20.  >14 years working on mobile and internet
 Tele2 have launched 11 mobile operators in different
countries: Among them: Norway, Estonia, Russia,
Worked in mostly all functions: CEO, marketing, sales,
finance, strategy, network, logistics and PMO
 In Management for Tele2 Mobile in Sweden
 (Tele2 have revenue 40 bill sek and net profit 9,7 bill
sek.
Markus Takte (CEO)
Confidential

21.  Gjør det nødvendige
 Gjør det mulige!
 Gjør det Umulige!!
 HALLELUDO!!!