Intro to innovation. Given at 'Innovation Yorkshire', 2010.

1. winning through
innovation
for Business Link
by Nick Jankel
nick@wecreate.cc
Friday, February 26, 2010

2. words your most thing you are
colleagues developed proud of
might use innovation having
to describe skills innovated
you at your (and what it
best taught you)
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3. who is this guy?
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12. what is innovation?
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13. innovation
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14. what does it mean
to you?
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15. Main Entry: in·vent
Etymology: invenire to come upon, find
Date: 15th century
1 : to devise by thinking
2 : to produce (as something useful) for the
first time through the use of the
imagination or of ingenious thinking and
experiment
invent
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16. market
Main Entry: mar·ket·ing
Date: 1561
1 a : the process or technique of promoting,
selling, and distributing a product or
service
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17. the profitable
leverage of
ideas
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18. incremental
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19. radical
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23. commercial
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24. social
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25. ʻinefficientʼ
grassroots
exhausting
inherently risky
deeply ambiguous
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26. often fails
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27. 2009
1989
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29. as much about letting go of old
ideas and assumptions...
as having new ideas
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30. why
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31. saturated
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markets31

32. flab
removed
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33. margins
minimal
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34. products
commodify
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35. credit crunch
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36. demand for
growth
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38. Half of the companies on the 2009 Fortune 500 list were
launched during a recession or bear market, along with
nearly half of the firms on the 2008 Inc. list of
America’s fastest-growing companies.
Source: Kaufmman Foundation
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39. how do you do
innovation?
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41. Blue sky Consumer
Unmet needs Technical
Lead users Economic
Parallels Sustainable / ethical
Precedents Legal
Strategic focus To launch
Culture, values, vision
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42. in a study of 4000 firms in 17
countries
firmsʼ cultural traits drive
innovation across nations
Source: Innovation in Firms Across Nations
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Cambridge Judge Institute / Journal of Marketing, 2009
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43. creativity
Ideas
Curiosity
connectivity
Exploration
Reframing Listening
Seeing beyond Responsive
Intuition Empathic
Childlike Nurturing
Emotionally smart
Can do
Urgent
charisma
Unstoppable
Inspiring
Confident
Leading
Relentless
Charming
Optimistic
Visionary
Single-minded
Empowering
commitment Integrative
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44. www.wecreate.cc
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45. creativity individual traits
connectivity
commitment
charisma
45
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46. innovation is always
collaborative
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47. distributed
ideas
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48. crowd
co-creation
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49. www.wecreate.cc
innovation
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50. how do i foster
innovation?
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53. judgements
frustration fear
wasted
offense
creativity
stress
defense
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54. RRR
three
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55. rewards
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56. rules
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56

57. response
ability
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58. reaction
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59. creation
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60. Innovation distinguishes between a
leader and a follower.
Steve Jobs
innovation is a
leadership challenge
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61. Leadership exists when people are no
longer victims of circumstances but
participate in creating new
circumstances. Ultimately, leadership
is about creating new realities.
Peter Senge
The Fifth Discipline
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62. so rather than wait
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63. build a
grassroots
innovation
culture
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64. one mind
at a time
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65. The elements of a creative solution can
be taught, but creativity itself involves
practicing means of self-discovery and
self-discipline and use of the
imagination.
Source: Torrance, 1988
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66. needs nurturing
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67. innovating innovation
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68. peace & prosperity
innovation
leadership
collaboration
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69. www.wecreate.cc 69
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70. keep and
peer-to-peer
leadership and develop the
innovation training tools
plug and intrinsically
play collaborative
scaleable, builds culture of
affordable, possibility &
accessible response-ability
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71. the creativity suite
solution-focused
ideas live within
starts new conversations
situation independent
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72. creativity
what does everyone say
about this situ / market
and - if you ignored those
assumptions - what would
you do to differently to
create something new?
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73. “Come to the edge.”
“We can't. We're afraid.”
‘Come to the edge. We can't. We will
fall!”
“Come to the edge.”
And they came. And he pushed them.
And they flew.
Guillaume Apollinaire
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74. what have i learnt?
who is
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75. let breakthroughs
emerge
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76. look for the trim tab
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77. sense the future
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78. fit your deepest
aspirations
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79. shoestrings work
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80. focus and hedge
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81. say it again and again
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82. enjoy the ride
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83. listen to all
question everything
believe none but
yourself
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84. Life [profits, impact] shrink or
expand in direct proportion to one's
courage.
Anais Nin
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85. it is a privilege
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nickjankel.com
Friday, February 26, 2010