Keynote at Acumen + / On Purpose evening event in London in Sep. Masterclass info to follow.

1. @NICKWECREATE
STORYTELLING
FOR LEADERS & CHANGE-AGENTS
NICK JANKEL, WECREATE
LONDON, SEP 2012

2. FAST

3. wecreate is a venture
focused on purpose-
driven innovation &
purposeful leadership.
breakthrough innovation. CSR-led
innovation. open innovation.
service design. leadership dev. org
design. innovation cultures & labs.
masterclasses. training. coaching.

4. 1000
PITCHES
FUNDING, INVESTMENT, PARTNERSHIP
TV, PUBLISHERS, TALENT AGENTS
CONSUMERS / CITIZENS / AUDIENCES

5. WHO WE WORK WITH

6. WHO WE WORK WITH

7. NO
FAR MORE COMMON THAN YES
WANT TO METABOLIZE THOSE RESPONSES
INTO BRILLIANCE

8. WHAT ORDER SHOULD IT BE IN?

9. CHALLENGE
ATTRACT ENOUGH SUPPORT BEFORE THE
TIME YOU CHOOSE (FEEL FORCED) TO QUIT

10. INTRODUCE YOURSELF BRIEFLY
TELL THEM IN 1 MINUTE YOUR PROJECT /
IDEA / PASSION

11. EVERYONE IS AN
AUDIENCE
EVEN A TECHNICAL EXPERT OR INVESTOR!

12. WHAT ARE THE TOP 3 NEEDS OF AN
INVESTOR?

13. “Your idea is not the
investor’s biggest
concern.”
TECHSTARS LESSONS TO ACCELERATE YOUR
START-UP

14. INVESTORS
GUAGE RISK

15. “As cocaine dealers, crane
operators and tweeting
politicians know, every venture
involves risk.”
THE NEW YORKER

16. RISK
MARKET
PRODUCT
PEOPLE

17. PITCH
MARKET: BIG & READY
PRODUCT: RIGHT & DEFENDABLE
PEOPLE: CAPABLE & INTENTIONAL

18. “Investors back the
jockey not the horse.”
PROVERB

19. ENGAGE
YOU: TRACK RECORD, PRESENCE, FUTURE
PERFORMANCE
YOUR IDEA: NEED, MARKET SIZE, DEFENDABLE,
SCALE ETC
YOUR RESOURCES: TEAM, IP, FUNDS, BACKERS

20. 10 MINS!
ATTENTION SCARCITY

21. “When you’re conversing with
coworkers, customers, or
investors, the richness and
meaning of your story is what
people really buy. Everybody
thinks it’s the return on investment
that you’re selling...but it’s really
the story about ROI that an
investor takes away.”
TOM DUREL FORMER CIO/SVP, BLUE CROSS BLUE
SHIELD, FORMER CEO, OCEANIA

22. STORY
IS THE KEY TO THE KINGDOM OF IMPACT
FOR ALL LEADERS & CHANGE-AGENTS

23. “Whoever tells the best
story wins.”
JOHN QUINCY ADAMS

25. MAXIMUM IMPACT MINIMAL MISTAKES
Collaboration Strategy
Scale Strategy
Brand Strategy
Impact Story & Pitching
Impact Metrics
Impact Models
Breakthrough
Propositions
Design
for Impact
Breakthrough
Leadership
Purpose
& TOC

26. WHAT DO YOU HEAR WHEN YOU HEAR THE
WORD ‘STORY’?

27. “The secret of selling is
what it has always been
- a good story.”
MAXWELL & DICKMAN, THE ELEMENTS OF
PERSUASION

29. STORY
WHY?

30. $1.49 $197.50
SOURCE: SIGNIFICANT OBJECTS

32. HUMAN
CONSCIOUSNESS IS EMBEDDED & ENACTED
IN STORY

34. BRAIN
IS A STORY-TELLING MACHINE

35. “Story was crucial to our
evolution, more so than
opposable thumbs. [They] let
us hang on, story told us
what to hang on to.”
LISA CRON

36. WIRED
FOR STORY
ALLOWS US TO ACCESS OUR ENTIRE
RESOURCES IN SECONDS

37. HEAD
7 +/- 2

38. BODY.MIND
1014

39. “The problem of how to make all this
wisdom understandable, transmissible,
persuasive, enforceable - in a word, of
how to make it stick - was faced and a
solution found. Storytelling was the
solution - storytelling is something
brains do, naturally and implicitly. . . it
should be no surprise that it pervades
the entire fabric of human societies and
cultures.”
ANTONIO DAMASIO

40. BREAKTHROUGH LEADERSHIP FRAMEWORK
STORY
INFLUENCE,
INNOVATION
& IMPACT
H A ND
CREATE ENGAGEMENT
Implement
activities with others
STORY & STRATEGY
Develop coherent plan,
narrative & toolset
HEAD SENSING
Gain perceptive insight into the
current state of system, network & context
THINK
INTENTION
Reflect on and then choose focusedaims
& operating assumptions with precision and clarity
ALIGNMENT
Align with core values
HEART & vision of self & team
PURPOSE
FEEL Ground strategies & activities in sense of
leadership purpose, power & principles
AWARENESS
Connect to self & surroundings; attune to thoughts & feelings
r

41. “It turns out stories are a - if
not the - leadership answer of
our time.”
TOM PETERS, MANAGEMENT GURU

42. CHANGE
OUR BEING
AND SO THE FUTURE OF OUR LIVES,
ENTERPRISES & NATIONS

43. “Human minds yield
helplessly to the suction of
story. No matter how hard we
concentrate, no matter how
deep we dig in our heels, we
just can’t resist the gravity of
alternate worlds.”
JONATHAN GOTTSCHALL

45. CHANGE
THE PROJECT? THE BUSINESS? THE WORLD?

46. CHANGE
THE STORY!

48. STORY
DOESN’T CHANGE THE REAL-WORLD
BUT IT CHANGES THE PEOPLE THAT CHANGE
THE WORLD

49. STORIES
ENGAGE PEOPLE AND ENCOURAGE THEM TO
SEE WHAT IS POSSIBLE

50. “A good story, well told,
makes you realise you were
yearning for something you
had no name for, something
you didn’t even know you
wanted.”
F.S. MICHAELS

51. 51
EVERYTHING THAT EXISTS RIGHT NOW
THE ADJACENT POSSIBLE

52. “Stories create the emotional
context people need to locate
themselves in a larger
experience.”
SCOTT BEDBURY

53. STORY-
TELLING
PAINTING PATHWAYS OF POSSIBILITY

54. EVERYONE
IS AN AMAZING STORYTELLER

55. 55
NOW
START

56. 56
VISION
NOW FINISH
START

57. BRIDGE
OLD STORY WITH A NEW ONE
RESONATE AND TAKE HIGHER

58. 58
VISION
NOW FINISH
START HOW? WHEN?
WHO? WHAT?
WHERE? WHY?

59. JOIN DOTS
HOW?
ORDER IS IMPORTANT!

60. STORY
CHARACTER
PROBLEM OR PREDICAMENT
STRUGGLE
(RE)SOLUTION

61. SWITCHED ON LEADERSHIP
STORY ARC
61
VISION
NOW FINISH
START
BREAKTHROUGH
© Wecreate 201

62. “Stories are about how
we, rather than the
world around us,
changes.”
LISA CRON

63. BREAKTHROUGH
YOUR ‘A-HA!’ MOMENT, UNIQUE INSIGHT
AND THEIR CONSEQUENCES

64. SWITCHED ON STORIES PREFERRED ORDER
CURRENT ORDER Call to Action VISION
Connection NOW
Concrete Impact
THE EXTENT OF
THE BREAKTHROUGH
Context
DEPENDS ON HOW Conviction
DEEP WE ARE WILLING
TO GO INTO WHAT IS
POSSIBLE
Concept
Conventions
Consciousness Shift
BREAKTHROUGH
© wecreate 2012
CHAOS

66. CHEMICAL
REACTIONS

67. HERO’S JOURNEY

68. PREPARE
TO ENTER

70. YOU TAKE THE BLUE PILL, THE STORY ENDS,
YOU WAKE UP IN YOUR BED AND BELIEVE
WHATEVER YOU WANT TO BELIEVE. YOU
TAKE THE RED PILL, YOU STAY IN
WONDERLAND, AND I SHOW YOU HOW
DEEP THE RABBIT HOLE GOES.
MORPHEUS

71. BREAK
THROUGH

72. PROVIDE
A TASTE OF THE RABBIT HOLE
WITHOUT LOSING THEM... OR GETTING LOST
DOWN IT YOURSELF

73. “Once we know something
we find it hard to imagine
what it is like not to know it.”
CHIP & DAN HEATH

74. TELL THE PERSON NEXT TO YOU A STORY
OF BREAKTHROUGH WITH THE VIEW TO
GETTING THEM INVOLVED

75. SWITCHED ON STORIES
Call to Action VISION
Connection NOW
Concrete Impact
Context Conviction
Concept
Conventions
Consciousness Shift
BREAKTHROUGH
© wecreate 2012

76. MASTERCLASS

77. ‘TELLTALES’
DISCOUNT CODE

78. MOMENTUM
THE SENSE THAT YOUR STORY BEGAN AND
THEY HAVE TO GET INVOLVED

80. The pioneering
creative leadership
& collaboration
coaching
programme

81. “Those who do not have
power over their story —
the power to retell it,
rethink it, deconstruct it,
joke about it, and change it
as times change -
truly are powerless, because
they cannot think new
thoughts.”
SALMAN RUSHDIE

82. “First you get into story, then
story gets into you.”
PROVERB

83. CONNECT
NICK@WECREATEWORLDWIDE.COM
WECREATEWORLDWIDE.COM: CONSULTING,
TRAINING, COACHING, ORG DESIGN
NICKJANKEL.COM: LIFE SWITCHED ON