4. A landing page (in fact, every page)
can only cause one of five actions:
1.Click
2.Buy
3.Follow up (register)
4.Tell a friend
5.Learn something
http://sethgodin.typepad.com/seths_blog/2006/04/vocabulary_land.html
6. Some facts (fails)
“44% of clicks for B2B companies marketing campaigns are directed to the
business homepage, not a special landing page”
“The B2B companies that are using landing pages, 62% have six or fewer total
landing pages”
“Only 52% of companies and agencies that use landing pages also
test them to find ways to improve conversions”
MarketingSherpa's Landing Page Handbook (2nd edition)
7. What is the excuse?
1.Lack of IT or design resources
2.Lack of time
3.Lack of knowledge
MarketingSherpa's Landing Page Handbook (2nd edition)
8. Win Fact
“87% of companies could see a direct
impact on their annual revenue from
landing page optimization efforts”
Source: MarketingSherpa 2011 Landing Page Optimization Benchmark Report
14. Mobile ready
“According to a release of the (IDC) Worldwide New Media Market Model forecast
by 2015, more U.S. Internet users will access the Internet through mobile devices
than through PCs or other wired devices”
