Marketing Analysis of Della Adventures. Service category: Adventure Tourism.

1. Della Adventures
Industry: Tourism

2. Contents
• Situation Analysis: STEEPLE (industry)
• About Della: Vision, Mission, Objectives and Goals
• Situation Analysis: SWOT, Porter’s 5 Forces Model
• Marketing Mix: 4Ps
• Portfolio Analysis
• Marketing Strategy: STPD
• Ansoff Matrix: Product Evaluation
• Consumer Analysis
• Product Life Cycle
• Competitor Analysis
• To The Future
• Budgeting

3. Situation Analysis: STEEPLE

4. Social
Social factors involve the following sub factors like: lifestyle, culture, gender, religion, race, etc.
• Lifestyle includes the way people are socially conditioned and includes, for instance clothing or attire of the tourists
that come into play during visits to tourist pilgrim spots like shrines, temples, gurudwaras, etc where men and
especially women are expected to cover their heads with a headscarf.
• Culture includes everything from literary festivals to sports tournaments. The Jaipur Lit Festival is visited by people
from all across the country.
• Gender norms include restricting menstruating women from entering temples, not allowing women to enter mosques.
• Religion includes festivals like Kumbhmela where Allahabad faces a huge influx of pilgrims, tourists, etc that increases
tourist activity in Allahabad during the Kumbhmela period and as a result affects the seasonal tourism of Allahabad.
• Race would include racism against Indians in Australia that has not only affected tourism but also the minds of people
about how racism exists outside India as well.

5. Technology
With the advent of technology tourist activity has become extremely simplified for the common man.
• Digital travel platforms like online booking on makemytrip.com, VISA on arrival, online passport
issuing, etc have made travelling easier.
• Advanced Transportation- the introduction of Duronto trains by the Indian Railways has made train
travelling hassle free and fast.

6. Economic
• Financial upheaval of a foreign country benefits the tourists visiting the country due to a fall in the exchange value of
the foreign currency, like in the case of Greece.
• Forex rates affect tourism massively, as a lot of backpackers choose their destination based on the forex rate of a
country, for example Srilanka is a viable tourist spot as it has a lower rate than the Indian rupee.
• Petrol prices affect foreign travel.
• Gold shopping in Dubai where tourists specifically visit Dubai to shop for gold in bulk.
• Income Tax affecting the Personal Disposable Income of the people affect how much they can spend on travel.
• Alcohol taxes affect the travel plans of a lot of tourists, like Pondicherry and Goa are popular tourists destinations due
to their cheap alcohol rates.

7. Ecology
• Climatic conditions play a major role in determining the tourist activity of a particular region. People
are less likely to visit coastal regions like Goa and Pondicherry during the summer or Leh during
winters.
• Coastline Preservation has ensured low level of tourist activity in protected areas.
• Wildlife Protection affects tourism.

8. Political
• PM Modi’s Make In India campaign has affected India’s tourism in a significant manner through an
influx of investors across the globe,
• VISA rules imposed by the Govt ensure safe travel.
• Places like Kashmir has seen a drop in its tourism due to the Political Instability.

9. Legal
• Beef ban in Maharasthra has affected tourism in Bombay as beef is an important part of foreign diet.
• Alcohol ban in Kerala as again affected tourism in God’s Own Country, especially Kerala being a
popular tourist destination.

10. Ethical
• Beef ban in Maharasthra has significantly affected the foreigners visiting Bombay as their staple diet
consists of beef.
• Alcohol ban in Kerala as again affected God’s Own Country, especially Kerala being a popular tourist
city.
• Corruption (bribery) and red tapism in foreign relations and travel offices

11. About Della

12. How did it begin?
● Founded in 2009 by Jimmy Mistry.
● Lonavala; an accessible location and his second home.
● Della Adventure was born out of a realisation that HR initiatives have become routine.
● Della Adventure also offers training rooms, a business centre, an amphitheatre, luxury resorts,
multi-cuisine restaurants and bars.

13. Vision and Mission
Whatever we design or create must improve the lives of as many people as
possible. Our designs must be validated by our conscience on the ecological
implications and must add a new dimensions of global design to the
cityscape; be it township, a building or an interior.
The Director Says: At Della. Our commitment to design thinking is reflected
at every level be it Person, Process Or Product.

14. How we do it?
Using design thinking as a business tool, we create
environments, products and services at democratic prices
that awe and inspire people and lift them out of everyday
into a happy and creative mental world.

15. SWOT ANALYSIS

16. Strength
1. Proximity to Mumbai and Pune
2. Accommodation and adventure packages under one roof
3. Variety of activities for all ages. Over 100 adventure experiences
4. A holistic experience and no accidents reported
5. Owner’s credibility and years of experience.
6. Ease of booking and good customer care along with 4 star reviews.

17. Weakness
1. Perceived as an elite experience (the rides are affordable for all)
2. Lack of ads and publicity events
3. Only one adventure park in Lonavala and no news of expansions to other cities.
4. Expensive accommodation and food.
5. No transport facilities available

18. Opportunities
1. Tap into holiday occasions and create packages accordingly
2. Invest more in digital to reach out to wider youth audiences.
3. Better pricing options in terms of accommodation and food
4. Open another resort in a different part of the country.
5. Tie-ups and host more sponsored events.

19. Threats
1. Ambi Valley and Duke’s Retreat
2. Perpetual rain in Lonavala
3. Landslides and other natural threats in the locality
4. No activities to counter indirect competition like Imagica, Water Parks, etc
5. Consumer may get bored of experiencing the same activities. (audience saturation)
6. Growth of cheaper stay and food alternatives in the vicinity.

20. Porter’s 5 Forces Model

22. ● In case of Della Adventure, we can say they enjoy a high bargaining power because it is a one of a
kind adventure resort in India.
● They do not have any solid competition because they all are amusement parks, water parks or
organizers of individual adventure activities.
● They are also ensuring an enjoyable experience for all its consumers.
● If the service becomes too premium the target may become more narrow.
Bargaining Power of Supplier

23. Bargaining Power of Buyer
● They have a medium bargaining power because the experience is unmatched by any other place in
India. It is more than just another amusement park.
● But, they can still go to different parts of the country to experience adventure in the form of nature
trails, jungle camps, mountain adventure and scuba diving.
● The only hitch would be that they will have to do a lot of bookings.
● Considering the growing need for adventure related activities, the buying power of buyer is
medium

24. Threat of New Entrant
● To create such a huge property is a difficult task, considering the land and personnel requirement.
● It will take years to create the perfect environment approved by the safety bodies in India as fit for
entry.
● Imagica could be a major threat to Della since they already have access to a huge property and are
slowly progressing from amusement, to water sports and could even do adventure sports.
● Still, the threat of new entrant is relatively low because Della is an established and trusted name.
● They are also known to design people friendly places- comes from years of experience.

25. Threat of Substitution
● Amusement parks, nature tours, treks, organized weekend get-aways across India encompassing
various adventure activities could all be substitutes to the concept created by Della Adventure.
● Also, the propensity to switch is medium because once someone has come to Della, it is likely that
their next trip will be planned much later.
● The problem is that no other facility can provide a similar (adrenaline rush) experience like Della
and that too not a holistic one.
● The threat of substitution is low because the quality and experience cannot be matched.

26. Rivalry Amongst Competition
● Little to no competition because nobody does what Della does.
● Della is an established name and thus faces no competition from the small set-up’s across India.
● The small players are fighting among themselves and the TG also is very different from Della’s.
● The rivalry is low because no one can match the holistic experience of Della.

27. Marketing Mix

28. Product

29. Packages offered by Della Adventures
● Regular Adventure- 1999 (adults) or 1499 (students, senior citizen), all activities once
● Valid for only one day for walk-in guests. (Only, Resort guest can use this package on the next
immediate day till 1.00pm.)
● Regular Kids Package: For kids below 12 years
● Jumbo Package: 4999
● Extreme Package: More extreme activities
● A month specific package: October Madness- Rs. 1750
● Jungle Camp: Half and Full
● Jungle Trekking: 1 hour
● umbo Fever: BUY 4 JUMBO PACKAGES AND GET FLAT 15% OFF
● SCHEME DATES: OCTOBER 1ST
- 31ST
, 2015.
● Exclusive Student Offers: 200-500 off upon showing id-card

30. Della offers more...
● Cooking Classes
● Body Art
● Della Souvenir Store
● Cocktail and Mocktail Sessions
● Treasure hunt
● Salon, Spa, Fitness Centre, Pool
Della Adventure has hosted corporate events for a lot of companies.
Also organizes school events
People can stay in Della Adventure Resort, Camp Della Resort, Luxury Resort or the Jungle Camp Resort
Offers multi cuisine food with about 8 in-house restaurants and bars.

31. Price Mix
● PRICE MIX is the value of the product determined by the producers.
● Channel: Does not believe in conventional advertising avenues such as TVCs and radio spots. They
feature in magazines for interior designs, travel and tourism, adventure, and has also come in the
local newspapers.
● People: High prices for resorts and Luxury camps, targeting high income families. Different
pricing for adventure activities, hoping to attract all sorts of crowds (high income, and youngsters
running on a budget)

32. Promotion Mix
● Della adventures is very intensely involved in promotional activities, especially on social media.
● Della Adventures has multiple offers on Groupon.
Student Discounts work very well in Della’s favour as most of it’s adventure sports are frequented
by young college and school kids.
● Della Resort also has a nightclub that provides a whole new range of offers, but the TG here is
slightly different from the usual audience that Della targets.
● The lounge P18 allows only 21 and above individuals and the offers are valid for the above. This
doesn’t act as an incentive for families that go to Della to spend a weekend.
● Not very prominent on print media.
● DA also hosts NYE parties
● Gets sponsored by MTV and VH1

33. For the thrill seekers on the hand, Della offers a wide range of activities that includes:
1. Swoop Swing- A group of three dropped from a 100 ft in the air.
2. Motocrossing- Dirt Bikes ranging from 110cc to 250cc
3. ATV rides
4. Flying Fox- Takes you along a 1250 ft long cord that gives you a breathtaking view of Lonavala and all
its scenic beauty.
5. Aqua Zorb- To experience the thrills of rolling down a hill under safe and secure environments
6. Paintball- Fully equipped with safety pads and high powered paintball guns.
7. Outdoor camping
8. Jungle Safari
They also offer cooking classes, Yoga sessions, souvenir shopping, etc.

34. Place
● Located 4 kms from Khandala Expressway Exit and 2.6 kms from Main road (Old Mumbai-Pune
Highway). From Chhatrapati Shivaji International Airport it is 92 kms away. From Navi Mumbai
(Vashi) it is 74kms away, and from Central Mumbai, 99 kms.
● Address: Kunegaon, Lonavala, Maharashtra 410 401.
● The close proximity of Della adventures to Mumbai and Pune, evidently gives it a distinct edge over
the rest of its competitors. They also have established offices at Indore, Gujarat and Delhi, enabling
them to draw customers from this region as well, by networking them with its head office in
Mumbai.
● The mountainous terrain provides for scenic spots, where camps and luxury resorts have been
strategically designed and located.

36. Physical Environment
● Scenic and extremely functional all at the same time.
● The bumpy terrain of the hills at Lonavala and it’s perpetual rain gives it a different mix to the
many outdoor adventures that they have in store for their customers.
● Perfect blend of adventure, nature in all its elegance, without compromising the perks of the
modern day life. Rooms come with high-speed internet connections, both wired and wireless,
along with facilities such as Jacuzzi, a 40” interactive satellite TV, designer mattresses, etc.
● Top notch restaurants equipped with state-of-the-art equipment, serving a wide array of cuisines.

37. ● Their Luxury resort answers the needs of those who cannot enjoy the thrills of the outdoors.
● The resort comes with 51 spacious 400 sq.ft. rooms, flanking the commanding 200 ft. centre body
of sapphire blue water.
● Each room is furnished with king size or twin beds, a spacious well-appointed bathroom complete
with an in-bathroom TV and walk-in closets.

38. Process
The processes involved of acquiring the services of Della adventures exists at
three levels:
1. The individual level
2. The Marketing Level
3. Behind the Scenes.

39. Marketing Level
● The marketing activities begin even prior to the individual coming into the picture. Strategists lay down the
schematics of how they should/could draw customers to their establishment in the most effective and cheapest
possible way.
● Advertising, marketing, and publicising the various services provided by Della Adventures that sets them apart
from the rest.
● Finalises their TG and their budgets and releases ads and campaigns that are tailored to their interests. The
mediums through which the release occurs are also carefully chosen so as to deliver maximum effectiveness.
● The ads and campaigns will be tailored to the different mediums
● Special Employee training

40. ● At the individual level, the decisions include those that the consumer takes to actually make the
trip from his place of residence to the resort, and back.
● This involves planning, booking, packing, making travel arrangements, etc.
● This segment of the process begins with the customer fixing the dates for the trip, after which he
will have to acquire tickets if he is not residing in close proximity to the resort.
● Acquire tickets from online merchants such as makemytrip and yatra.com
Reservations for rooms at the resort can be made from Della Adventures’ online website.
(No search results were thrown up at makemytrip.com or yatra.com. Della has offices at Delhi,
Mumbai (Dadar E), Indore, Gujarat and Pune.)
Individual Level

41. Behind the scenes
This involves services that includes but are not restricted to the following:
● Making sure that the travel agencies’ or Della Adventures web sites don’t hang or crash while making
bookings/reservations.
● Ensuring car taxi and rental services function promptly
● Air and bus services functioning promptly
● Completing the necessary formalities or paper work before hand for the aforementioned journey to occur without
any administrative hitches
● Ensuring banks conduct transactions quickly and easily
Della Adventures can take the initiative and market these activities as well so as to ensure maximum customer
confidence in the service that is being promised and delivered.

42. Portfolio Analysis

43. Current business portfolio of Della Group
Della Group comprises the following business verticals:
● Real Estate
● Hospitality
● High End Retail
● Extreme Adventure
The various verticals of Della are bound in one single idea, that of design. As Jimmy Mistry, the founder
says ‘The common factor is Design’
According to Mistry, the founder of Della Group, India deserves a meeting, holiday and adventure option
that is equal to any of the best in the world, than just theme and amusement park.

44. Extensive media coverage of Della Adventures
Portfolio analysis helps you decide which of these products and services should be emphasized and
which should be phased out, based on objective criteria.
With the Adventure Tourism industry booming, Della Adventures has emerged as the rising star of the
Della Group of Industries.
Della Adventures is gaining popularity on digital mediums, like Miss Malini, Bookmyshow, etc. These
forums are frequented by our current target audience which increases our potential for the future.

46. Segmentation
● Geographic: Mumbai and its outskirts(Thane onwards) and Pune.
● Demographics
Age: Customer TG- 24-32 years | Consumer TG- 18-32 years
Gender: Male/Female. (Preferably male as the buying decision for such a service would be done by him)
Income Group: 8 lacs per annum(As they can afford 2 such trips in a year)
Family size: Della caters to various family sizes as a target sector. Family size of 2(couple) as well as
larger groups such as joint families fit in the target bracket. As they have Della Villas etc to stay.
SEC: SEC A,B,B-

47. ● Psychographics
Their main target is corporates and SME’s. This is to change the mundane HR routines.
Lifestyle stage: Della targets families/individuals that have a busy life schedule. It banks
on giving you the much needed comfort and adventure at the right balance. Also it targets those groups who
are adventure lovers and like extreme sports whenever they see the opportunity.
Personality: people who like to take on challenges | who like adrenaline rush even in holidaying | for those
who are experimental with such concepts in terms of holidaying.
AOI: adventure, nature, thrill, outdoor sports
● Behavioural: vacations, long weekends, student offers, corporate offsites.

48. Targeting
Understanding our target group.
● Quality time for a short period of time.
● Upper middle high income families and couples that are willing to spend on weekend getaways.
● College Students

49. ● Size and Growth
Given that Della targets the upmarket section of the society, our research has data from the latest
census conducted in 2011 which shows how the audience targeted by Della is very niche.
● Structural Attractiveness
Adventure tourism is a growing industry in the metro cities, especially for the working
professionals, married working couples, and corporate houses. This industry is currently booming
and this makes Della a lucrative business both in the present and in the future.

50. Selecting Target Market Segment
● Concentrated and Niche Marketing
Della has identified the changing trends in vacationing amongst working professionals in metro
cities. The concept of ‘weekend getaways’ has been capitalised by Della Adventures and has thus
created this niche market where we have penetrated the new upbeat audience that wants to
experience adventure sports in a more convenient and hassle free way.

51. Positioning
● Adventure 360 degree.
● Della Adventure is a part of a trusted brand; Della Group.
● Affordable to various income groups.
● Adventure for all age groups.
● The unconventional ambience for corporate outings.

52. Differentiation
Product Differentiation: Product: All adventures under one roof, different packages to cater different types of consumers
(not leaving any gap to any other competitor to sneak in), trusted environment(very few accidents reported), consistency
in terms of new packages.
They offer 4 multi cuisine restaurants and is the only 24 hour hub at Lonavala which includes a fine dine restaurant, spa,
fitness center, salon, swimming pool, business center, souvenir store and much more.
A perfect wedding and corporate event destination with 13 banquet venues, 3 board rooms, 125 luxury rooms and P18- the
nightclub and lounge which shall definitely complete your day in style.
Service Differentiation: all the adventure activities are conducted by trained experts and professionals, to ensure that
your trust and confidence builds with us.
Service: Proper information source (Website), Booking is hassle free, Customer Service is very efficient.
Their equipments are sourced from the world's leading manufactures to ensure top class safety standards.

53. Differentiation
People Differentiation:
Most of the employees who work in Della Group belong to the higher and well known education firms.
This includes Sir JJ School of Architecture, IIT, SIBM, BIMT, IIM, NIT and so on. Della makes sure that
their employee sector comprises of people who are very efficient in terms of their work.
Image Differentiation:
Della Adventures has associated in events with different corporates to give a distinctive brand image to
it. They have regular events with giants such as Marriott, Aditya Birla Group, CITI Group, Godrej, Harley
Davidson, Vodafone and many more. Such events gives credibility to the brand and also the TG of the
company is appropriately reached.

54. Ansoff Matrix

55. Market Penetration
- Social media Presence
- Age specific Discounts
- Yearly Membership
- Pick and Drop (join hands with Uber)
- College and Early Professionals events
(Database Creation)
- Adventure Sports Competition
- Discount Chain
Product Development
- Costumed Packages
- Inclusion of food and beverage wrt to
packages.
- Loyalty Program
- Kids zone (development of 999/- package)
- Adventure + Trek + Resort + Restaurant = The
Package
- Honeymoon Package
Market Development
- Seasoned Professionals 30-40; Cooperate Tours
- Family Discounts
- sponsoring the online Videos on Facebook (age
group: 30-40)
- Advertising Della as the adventure spot, so that
people from all
across India may look up to it.
Diversification
- Summer camps for kids
- Jungle Safari for retried professionals. (age 60+)
- Opening branches across India. thus, establish
Della as the adventure
hub.
- Cater to foreign tourist by adding Indian pinch to
their services.
Also, inclusion of Indian sports like Kabbadi etc
Existing Product New Product
Existing
Market
New
Market

56. Consumer Analysis

57. Problem and Need Recognition
● India is known for various adventure activities and sites. It is estimated that on average, 20 lakh
people participate in adventure tourism in India.
● The number of tourists in search of adventure, be it sports or any other activity, has increased
manifold during the recent years.
● Further infrastructural support would surely prove to be an asset for long term, as well as a
momentary boon for overcoming the various current challenges.
● Therefore, Della Adventure becomes a one stop shop for all the imaginable activities that a regular
person can do under safe conditions and proper infrastructure.

58. Searching for Alternatives
● There are various tours in India that organize trips/vacations to various adventure activity spots
across India.
● A trekking trip will cost approximately Rs. 2400/- to Rs. 4000/- a day.
● For Scuba Diving, a person needs to undergo training and it costs a minimum of Rs. 5000 plus
additional costs to dive.
● Excluding travel charges, river rafting costs anywhere between Rs. 1000-1500.
● All other activities ranging from mountaineering, jungle trails, dirt biking, etc would cost a
minimum of 1500 per day and go on to 5000 a day.
● Indirect Competition like Imagica, Essel World, Water Kingdom, Aquamagica and other parks cost
anywhere between 1500 to 4000 a day.

59. Evaluating Alternatives
● At Della, depending on the package chosen, one can experience Swoop, Motorcross, ATV rides,
Dirt Biking, Jungle Camps, Bungee Jumping, Water Sports, etc.
● The adventure resort also has in-house spas, diners, luxury accommodations; which is expensive
but, makes Della Adventure a one stop shop.
● The other adventure tourism alternatives allow an individual to only enjoy one activity and include
conveyance charges which are high because it is difficult to get there as well.
● Della does not have rafting or mountaineering but, those are rare activities that people would want
to experience in the natural surrounding only.

60. Purchasing Decision
If an individual wants to enjoy a variety of activities with friends and is also
looking for a get-away/ mini vacation with friends then, Della is the right place to
be. Also, it provides accommodation and other luxuries. It is perfect for those
who want an adrenaline rush as well as a good time. With the emergence of “long
weekend” vacations, this is the most convenient option.
To enjoy adventure activities in their natural surroundings, one will have to opt
for the individual tours and travels. These need to be planned and timed as per
climatic conditions and are tedious when it comes to conveyance.

61. Post Purchase Evaluation
● Most reviews highlight the fact that the adventure activities are very enjoyable and how it has been
the perfect get-away.
● Apart from corporates, it is considered good for family outings and friends, weekend get-aways as
well.
● Also, the location is considered beautiful and located strategically.

62. Product Life Cycle

63. Della is currently at the Growth Stage
Profit
Time
Introductory Stage
Growth Stage

64. Introductory Stage
● Della Adventures was introduced in 2009.
● No competition.
● Risk of sales as it was a new innovation in tourism.
● No other branch was introduced pan India.
● Advertising was given much importance. As it was one of a kind in 2009.

65. Growth
● Brand gained more roots during 2010-2011 stage via word of mouth and advertising.
● Slowly more consumers were drawn towards it, not only from Mumbai-Pune but also pan India.
● Increased brand value as no casualties were reported.
● Packages of adventures were altered. More options were available for a wide TG.
● The owner’s brand value (Jimmy Mistry) was also a huge add on in the growth of Della Adventures.

66. Competitor Analysis

67. Competitors
1. Thrillophilia (Bangalore)
2. Adventure nation (Delhi NCR)
3. Flying Fox (Pan India)
4. Countryside (Mumbai)

68. What do they sell?
● Thrillophila: Biking, Rafting, Zorbing, Air hockey, Rappelling
● Adventure nation: Camping, Skiing, Off road motor biking etc.
● Flying Fox: Zipline, Camping
● Countryside: Mud sports, Off road adventure.
● Duke’s Retreat and Lavassa.

69. How does existing competition affect Della?
● No competition when it comes to overall adventure experience.
● The above competitors provide some of the activities which Della offers.
● All 4 competitors combined can affect Della’s market share.

70. Past and Current Strategies
● Activities are few as compared to Della to give consumers a better filter.
● Focus on providing cheap rates to groups.
● Strong presence on travel portals.
● Tie ups with nearby hotels/accommodation places for recommendations.
● More network with local tour operators.

71. To The Future!

72. In a Nutshell
Marketing Objective: To reach out to a wider audience and introduce an offering that will make Della
Adventure a truly diverse product
STPD
Segment: The youth is continually looking for new places to garner new experiences. Their disposable
income is also increasing
Target: Students (18-24), Young Professionals (25-27)
Positioning: A holistic experience for the youth to bond and move away from the mundane (amateur)
activities.
Differentiation: We will offer adventure activities under one roof to the youth which will be more
challenging and entertaining than just amusement or water activities.

73. The Idea!
Market Development:
In the same segment, to reach out to more consumers, we propose creating a new property in the
northern part of the country.
The pilot testing stage could include minimal activities which are most popular in Lonavala.
Market Penetration:
A huge threat is that overtime, the product may become mundane and the satisfaction may gradually
reduce.
To keep the audience interested and encourage frequent visits, Della Adventure should create a new
challenge in the form of water sports (scuba diving, jet ski, water zorbing, artificial river rafting)
Diversification:
We introduce more student and youth friendly offers to engage a new market.
Della organises adventure tournament, dirt bike racing competition, river crossing competition, etc. to
engage our existing audience and widen our TG. aims to attract students in large numbers.

74. Budgeting

75. Year 2012 Year 2013 Year 2014 Year 2015
Sales (in
crores)
343 435 763 420
The above data is the sales report of Della Group of
Industries.
Della Adventures contributes immensely to the total
revenue of Della Group. The above data is a sales
projection of Della Adventures
Year 2012 Year 2013 Year 2014 Year 2015
Sales (in
crores)
80-90 100-120 190-200 100-120

76. Future Sales Projection
Year 2016-17 Year 2017-18
Sales (in crores) 150+75= 225 225+75= 300 (approx)

77. The Marketeers- Group 10
Nivedita Biswas -10
Shubham Gune -20
Cherian Thomas- 30
Sainandan Padwal -40
Sonali Savla -50

78. Thank You